BE219-5-SP-SO:
E-Commerce
2016/17
Essex Business School
Southend Campus
Spring
Undergraduate: Level 5
Current
15
22 February 2012
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N501 Marketing,
BSC N502 Marketing (Including Year Abroad),
BSC N504 Marketing (Including Placement Year)
E-Commerce is an introduction to the key concepts and challenges of the Internet and electronic business. Its general aim is to develop the student's ability to identify new and viable options for services using the Internet.
This module focuses on the management issues relating to the subject and demystifies the e-revolution to clearly state the changing nature of the relationship between traditional business enterprises and e-business. The module also looks beyond the dot.com bubble and considers the long-term use of the Internet within our daily business and customer-focused lives.
The lectures will address some of the central issues that transcend the disciplinary boundaries of accounting, finance and organisational studies. The focus of the first part of the course will be on developing an understanding of the concepts of E-Commerce and E-Business technology, evaluating its benefits; and analysing the forces driving its use as well as the dangers and threats of the Cyber-World.
The second part will discuss the impacts of the digital economy on trading, and define how E-Commerce is conducted and managed, outlining its opportunities, limitations, and risks.
The third part of the module will explore the e-infrastructure process, the role of Web hosting and integration, and the fresh and dynamic set of resources that e-business can provide.
The fourth and last part will be dedicated to discussing the strategic power of the Internet in the business world within the foreseeable future.
The aim of the module is;
To enable students to analyse the technology of electronic commerce and electronic business;
To introduce students to the current debates in the research and practitioner literature regarding the interactions between the areas of accounting, finance and management on one hand and the trend of using computerised networking in conducting commerce and managing business.
After completing this course students should be able to:
1. discuss the strengths and limitations of a range of E-Commerce and E-Business applications;
2. analyse the successes as well as the failures of E-Commerce;
3. develop and present arguments for the role of E-Commerce in global competition, partnerships and trading;
4. analyse the latest technological trends of trading and marketing;
5. identify new and viable options for services using the Internet.
No information available.
No information available.
No additional information available.
The following learning and teaching methods will inform the pedagogic structure of the course
Lectures
Seminars
Discussion of case studies
Discussion of journal articles
Class exercises
Group work
Signposting to additional resources.
The typical class of two hours will include one hour of lecture and one hour of practical work on word processing/spreadsheet/ web page development, or seminars
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Report |
|
100% |
| Exam |
Main exam: 120 minutes during Summer (Main Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Jackson Adams
Student Services Advisor scebsugs@essex.ac.uk
Yes
No
No
No external examiner information available for this module.
Available via Moodle
Of 28 hours, 25 (89.3%) hours available to students:
3 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
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