BE216-5-SP-SO:
International Business Strategies
2016/17
Essex Business School
Southend Campus
Spring
Undergraduate: Level 5
Current
15
11 February 2013
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year)
This module introduces students to the content and processes of international market expansion, with insights into pre-entry decision making and post-entry management. As a continuation of the module on the International Business Environment, this module provides students with a basic understanding of key concepts and issues in the internationalisation process. It begins by discussing theoretical perspectives on international expansion. It then goes on to describe different modes of international expansion including non-equity and equity modes. It describes how new markets for entry are selected, and what kinds of strategies entrepreneurs can use to entering these markets. The remaining lectures are dedicated to the control and management of operations abroad.
The purpose of this module is to provide students with an in-depth understanding of the key concepts and issues surrounding the processes involved in international expansion. It encourages students to think critically about internationalisation processes and equips them with the knowledge and tools within which to make decisions to enter new markets and manage international operations effectively.
No information available.
No information available.
No additional information available.
The following learning and teaching methods will inform the pedagogic structure of the course:
- Lectures
- Seminars
- Discussion of case studies
- Discussion of journal articles
- Class exercises
- Group work
Lectures will be developed around the key concepts as mentioned in the indicative course content and will use a range of examples and cases from business practice to demonstrate the application of theoretical concepts. Lectures will run for two hours, once per week.
Seminars / classes will focus extensively on class exercises and discussions of journal articles. The seminars will take place during class time, three times during the term. Class exercises will be combined with group work to provide students with the opportunity to develop critical and practical problem skills. Seminars will take place during class time at the lecturer's discretion i.e. some classes will warrant a full two-hour lecture.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Essay |
|
100% |
| Exam |
Main exam: 120 minutes during Summer (Main Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Misagh Tasavori
Student Services Advisor
scebsugs@essex.ac.uk
Yes
No
No
Dr Martina McGuinness
The University of Sheffield
Senior Lecturer
Available via Moodle
Of 28 hours, 27 (96.4%) hours available to students:
1 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
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