BE211-5-AU-SO:
Managing Innovation

The details
2016/17
Essex Business School
Southend Campus
Autumn
Undergraduate: Level 5
Current
15
-

 

Requisites for this module
(none)
(none)
(none)
(none)

 

(none)

Key module for

BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year),
BSC N501 Marketing,
BSC N502 Marketing (Including Year Abroad),
BSC N504 Marketing (Including Placement Year)

Module description

This module introduces the student to a contemporary view of managing innovation - the development of new products, processes, and services. It is concerned with the study of the innovation process. The process is understood to evolve as an S-shaped curve consisting of three distinct phases: emergence (the development of the product or service, its manufacturing capabilities, and its place in the market), growth (where the product family pervades the market), and maturity (where the market is saturated and growth slows). The relationship between the innovation process and the use and management of technology, together with its links to the development of innovation strategy, dynamic interactions with innovation networks, learning processes and government support for innovation, provides for the content of this module.

The main aim of the module is to equip students with the knowledge, expertise and skills with which to manage the innovation process both at the strategic and the operational levels in different types of organisations.

On successful completion of the module, students should be able to:

1) Obtain a clear understanding of the micro perspective of innovation concerning technology S-curve, punctuated equilibrium, dominant design, and absorptive capacity (A6, A7, A14, B1, B2, B4, C2, C3, D1)

2) Acquire a clear understanding of the sources of innovation and the process of innovation and how they affect the way innovation evolves (A6, A7, A14, B1, B2, B4; C2, C3, D1, D2, D4, D5)

3) Acquire a clear understanding of an organisation's internal culture, structure and strategy and their influence on the innovation process (A6, A7, A14, B1, B2, B4; C2, C3, D1, D2, D4, D5)

4) Clearly understand the importance of the external environment for innovation, and how alliances, inter-firm linkages, networks and national innovation systems impact on the innovation management process (A7, A8, A14, B1, B2, B4, C2, C3, D1, D2)

5) Obtain a clear understanding of how government policy principles and practices affect the process of innovation and technology management (A7, A8, A14, B1, B2, B4, C2, C3; D1, D2)

6) Prepare and communicate both orally and in writing his/her understanding of the innovation process as it informs enterprise development (B1, B2, B4; C2, C3; D1, D2, D4, D5).

Module aims

No information available.

Module learning outcomes

No information available.

Module information

No additional information available.

Learning and teaching methods

The following learning and teaching methods will inform the pedagogic structure of the course: * Lectures; * Seminars; * Discussion of case studies; * Discussion of journal articles; * Group work; * Signposting to additional resources. Lectures The lectures will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. Seminars The seminars will focus extensively on business case studies, and selected journal or selected newspaper/business magazine articles. Cases are sourced primarily from the European Case Clearing House (ECCH), Harvard Business Cases, FT Reports and other international case banks to encourage students to analyse issues pertaining to the course. Seminars will also involve interactions with business people and other practitioners. Seminars will be combined with group work to provide students with the opportunity to develop critical and practical problem skills The typical class of two hours will include one hour of lecture and one hour of seminar.

Bibliography

(none)

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   Group-based assessment (3000 words)    62.5% 
Coursework   Individual assessment (1000 words)    37.5% 
Exam  Main exam: 120 minutes during Summer (Main Period) 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
40% 60%

Reassessment

Coursework Exam
0% 0%
Module supervisor and teaching staff
Dr Jun Li
Student Services Advisor scebsugs@essex.ac.uk

 

Availability
Yes
No
No

External examiner

No external examiner information available for this module.
Resources
Available via Moodle
Of 28 hours, 21 (75%) hours available to students:
7 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).

 

Further information
Essex Business School

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