BE202-4-SP-SO:
Introduction to International Business
2015/16
Essex Business School
Southend Campus
Spring
Undergraduate: Level 4
Current
15
-
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year),
BSC N501 Marketing,
BSC N502 Marketing (Including Year Abroad),
BSC N504 Marketing (Including Placement Year)
This module is designed to provide students with a preliminary understanding of international business. First, global business environment and how it impacts corporations and their decision for internationalisation will be introduced and then, several strategies that a company can pursue to enter international markets will be explained. The course continues with several aspects of managing multinational corporations such as marketing, human resource management and global supply chain management.
The aim of this module is to familiarise students with the key concepts in the area of international business with a focus on introducing international business environment, international business strategies, international marketing and International human resource management and global supply chain management
No information available.
No information available.
On successful completion of the module students should be able to:
To develop a clear understanding of key concepts and issues in the international business environment (economic, cultural, political and legal forces);
To develop a clear understanding as to how the international business environment might impact companies and their decisions for international growth;
To understand the key propositions of theories of international trade;
To develop a clear understanding of key concepts surrounding international business strategies.
To understand the differences in approaches to marketing in an international environment.
To develop a clear understanding of global supply chain management and international human resource management
Including number and format of contact hours, e.g. lectures, seminars, classes, practicals
Specify where students can find this information
The learning and teaching methods for the module will use a combination of:
- Lectures
- Seminars
- Discussion of case studies
- Class exercises
- Individual work
- Signposting to additional resources
Lectures
The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. The lectures will follow a weekly format of 1 hour per week for 10 weeks in spring term.
Seminars
Seminars in the form of class exercises will be built into the lectures to develop critical analytical and problem solving skills. Seminars will use a range of activities, such as discussion of case studies from the core text and will involve students working in pairs or groups or individually.
Assessment items, weightings and deadlines
Coursework / exam |
Description |
Deadline |
Coursework weighting |
Coursework |
Individual Essay |
|
100% |
Exam |
Main exam: 120 minutes during Summer (Main Period)
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Karim Shamsul mskarim@essex.ac.uk
Student Services Team - scebsugs@essex.ac.uk
No
No
No
Dr Martina McGuinness
The University of Sheffield
Senior Lecturer
Available via Moodle
No lecture recording information available for this module.
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