BE202-4-AU-SO:
Introduction to International Business
2023/24
Essex Business School
Southend Campus
Autumn
Undergraduate: Level 4
Current
Thursday 05 October 2023
Friday 15 December 2023
15
09 August 2023
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N104 Business Administration (Including Foundation Year),
BBA N104CO Business Administration (Including Foundation Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year),
BSC N124 International Business and Entrepreneurship (Including Foundation Year),
BSC N124CO International Business and Entrepreneurship (Including Foundation Year),
BSC N501 Marketing,
BSC N502 Marketing (Including Year Abroad),
BSC N504 Marketing (Including Placement Year),
BSC N505 Marketing (Including Foundation Year),
BSC N505CO Marketing (Including Foundation Year),
BSC N832 Tourism Management,
BSC N834 Tourism Management (Including Placement Year),
BSC N355 International Business and Finance,
BSC N356 International Business and Finance (Including Placement Year),
BSC N357 International Business and Finance (Including Year Abroad),
BSC N358 International Business and Finance (Including Foundation Year),
BSC N358CO International Business and Finance (Including Foundation Year),
BSC N111 Business Administration and Supply Chain Management,
BSC N112 Business Administration and Supply Chain Management (Including Placement Year),
BSC N113 Business Administration and Supply Chain Management (Including Year Abroad),
BSC N114 Business Administration and Supply Chain Management (Including Foundation Year),
BSC N114CO Business Administration and Supply Chain Management (Including Foundation Year)
This module is designed to provide students with a preliminary understanding of international business. First, global business environment and how it impacts corporations and their decision for internationalisation will be introduced and then, several strategies that a company can pursue to enter international markets will be explained.
The course continues with several aspects of managing multinational corporations such as marketing, human resource management and global supply chain management.
The aim of this module is:
- To familiarise students with the key concepts in the area of international business with a focus on introducing international business environment, international business strategies, international marketing, and international human resource management and global supply chain management.
By the end of this module, students will be expected to be able to:
- Have developed a clear understanding of key concepts and issues in the international business environment (economic, cultural, political and legal forces).
- Have developed a clear understanding as to how the international business environment might impact companies and their decisions for international growth.
- Understand the key propositions of theories of international trade.
- Have developed a clear understanding of key concepts surrounding international business strategies.
- Understand the differences in approaches to marketing in an international environment.
- Have developed a clear understanding of global supply chain management and international human resource management.
No additional information available.
The learning and teaching methods for this module will use a combination of:
- Lectures
- Seminars
- Discussion of case studies
- Class exercises
- Individual work
- Signposting to additional resources
The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. The lectures will follow a weekly format of 1 hour per week for 10 weeks.
Seminars in the form of class exercises will be built into the lectures to develop critical analytical and problem solving skills. Seminars will use a range of activities, such as discussion of case studies from the core text and will involve students working in pairs or groups or individually.
-
Cavusgil, S. Tamer, Knight, G. and Riesenberger, J.R. (no date)
International business?: the new realities. 5th Ed. Global Ed. Available at:
https://app.kortext.com/Shibboleth.sso/Login?entityID=https://idp0.essex.ac.uk/shibboleth&target=https://app.kortext.com/borrow/611681.
-
Daniels, J.D., Radebaugh, L.H. and Sullivan, D.P. (2019)
International business: environments & operations. Sixteenth edition, global edition. Harlow, England: Pearson. Available at:
https://app.kortext.com/Shibboleth.sso/Login?entityID=https://idp0.essex.ac.uk/shibboleth&target=https://app.kortext.com/borrow/962953.
The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's
reading list.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Essay |
|
100% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Wali Rehman, email: w.rehman@essex.ac.uk.
Dr Wali-ur Rehman
w.rehman@essex.ac.uk
Yes
No
No
Dr Vikrant Shirodkar
University of Sussex
Senior Lecturer In International Business
Available via Moodle
Of 30 hours, 30 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
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