BE200-4-AU-CO:
Business Creation and Growth

The details
2019/20
Essex Business School
Colchester Campus
Autumn
Undergraduate: Level 4
Current
Thursday 03 October 2019
Saturday 14 December 2019
15
07 November 2019

 

Requisites for this module
(none)
(none)
(none)
(none)

 

(none)

Key module for

BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N104 Business Administration (Including Foundation Year),
BBA N104CO Business Administration (Including Foundation Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year),
BSC N124 International Business and Entrepreneurship (Including Foundation Year),
BSC N124CO International Business and Entrepreneurship (Including Foundation Year),
BSC N501 Marketing,
BSC N502 Marketing (Including Year Abroad),
BSC N504 Marketing (Including Placement Year),
BSC N505 Marketing (Including Foundation Year),
BSC N505CO Marketing (Including Foundation Year),
BSC N832 Tourism Management,
BSC N833 Tourism Management (Including Year Abroad),
BSC N834 Tourism Management (Including Placement Year),
BSC N835 Tourism Management (Including Foundation Year),
BSC N835CO Tourism Management (Including Foundation Year)

Module description

This module introduces students to key features of the business creation and growth process. The early understanding of the business life cycle, and especially of the progressive elements of new venture creation and innovative growth, is central to the appreciation and critical evaluation of business functions and operations at all levels of enterprise activity.

Business creation and growth are distinctive phases in the business life cycle, but the sustainability of a new venture is to some extent predicated upon the possibility of growth of that venture, through time. Theoretical and conceptual underpinnings to the study of enterprise are informed by the idea of a business evolving from birth to growth.

This module is, therefore, designed to familiarise students with the theories and practices characterizing business development from both economic and behavioural perspectives. The module covers the business life cycle, from starting a new business to growth and maturity as it is critical for the students to obtain an early overview of the different stages of business activity and the range of functions.

In conjunction with key readings from the core text book and other recommend readings, a selection of case studies and exercises will be used to help students raise and explore key issues in the business creation and growth process.

This module will cover the business creation process. This structure reflects the organisation of the scheme, and each part will be an appropriate complement to the study of other aspects of business.

Module aims

The main aim of this module is to enable students to understand and explore key concepts involved in the business development process, from opportunity identification, evaluation, and implementation, through to continued growth and management. An early grasp of the business life cycle should help the student to better prepare for the understanding and application of specific functions.

Module learning outcomes

On successful completion of the module, at the end of the two terms, students should be able to:


1. Understanding ‘why’ and ‘how’ people start their own businesses

2. Identifying and analysing business opportunities

3. Developing new business ideas and testing their feasibility

4. Understanding different typologies of new businesses – lifestyle firms versus growth-oriented or entrepreneurial firms

5. Develop key kills in written communication, use of IT, and improving own learning & performance

6. Understanding stages of organizational development and determinants of firm growth

7. Understanding the functional aspects of business at each stage

8. Understanding the role finance and other factors such as policy decisions play in business start-up and growth

9. Develop key skills in written communication, use of IT, and improving own learning & performance

Module information

The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice and text books to demonstrate the application of theoretical concepts. The lectures will follow a weekly format of 1 hour per week for 9 weeks.

Seminars in the form of class exercises will be built into the lectures to develop critical analytical and problem solving skills. Seminars will use a range of activities, such as discussion of case studies from the core text, topical business news items and will involve students working in groups to discuss, reflect on problems and answer questions, present their ideas and thoughts to the class for discussion.

Learning and teaching methods

The following learning and teaching methods will inform the pedagogic structure of the course: - Lectures - Seminars - Discussion of case studies - Discussion of journal articles - Class exercises - Group work - Signposting to additional resources Lectures The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice and text books to demonstrate the application of theoretical concepts. The lectures will follow a weekly format of 1 hour per week for 9 weeks in each term. Seminars Seminars in the form of class exercises will be built into the lectures to develop critical analytical and problem solving skills. Seminars will use a range of activities, such as discussion of case studies from the core text, topical business news items and will involve students working in pairs or groups or individually to discuss, reflect on problems and answer questions, present their ideas and thoughts to the class for discussion. Seminars will take place during class time at the lecturer's discretion - i.e. some classes will warrant a full two-hour session.

Bibliography

  • Barringer, Bruce R.; Ireland, R. Duane; dawsonera. (2016) Entrepreneurship: successfully launching new ventures, Boston: Pearson.
  • Barringer, Bruce R; Ireland, R. Duane. (no date) Entrepreneurship : successfully launching new ventures.

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Written Exam In-Class Test
Exam 120 minutes during Summer (Main Period) (Main)

Overall assessment

Coursework Exam
30% 70%

Reassessment

Coursework Exam
0% 100%
Module supervisor and teaching staff
Student Services Advisor scebsugs@essex.ac.uk

 

Availability
No
No
No

External examiner

No external examiner information available for this module.
Resources
Available via Moodle
Of 30 hours, 28 (93.3%) hours available to students:
2 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).

 

Further information
Essex Business School

Disclaimer: The University makes every effort to ensure that this information on its Module Directory is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to programmes, modules, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to modules may for example consist of variations to the content and method of delivery or assessment of modules and other services, to discontinue modules and other services and to merge or combine modules. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.