Module Directory

This module introduces students to the content and processes of international market expansion, with insights into pre-entry decision making and post-entry management.

As a continuation of the module on the International Business Environment, this module provides students with a basic understanding of key concepts and issues in the internationalisation process.

The aims of this module are:

• To provide students with an in-depth understanding of the key concepts and issues surrounding the processes involved in international expansion.


• To encourage students to think critically about internationalisation processes and equip them with the knowledge and tools within which to make decisions to enter new markets and manage international operations effectively.

By the end of this module, students will be expected to be able to:

1. Define key concepts surrounding international expansion.


2. Analyse different theoretical approaches to international expansion.


3. Understand, describe, and assess the different modes of expansion available to entrepreneurs, and select an entry mode.


4. Determine which modes of expansion are aligned with entrepreneurial incentives.

The module begins by discussing theoretical perspectives on international expansion. It then goes on to describe different modes of international expansion including non-equity and equity modes. It describes how new markets for entry are selected, and what kinds of strategies entrepreneurs can use to entering these markets.

The remaining lectures are dedicated to the control and management of operations abroad.

This module is part of the Q-Step pathway. Q-Step is an award which you can gain simply by enrolling on specific modules and will signal to employers your capability in quantitative research. Learn more about the Q-Step pathway and enhance your degree now.

This module will be delivered via:

• One 2-hour lecture per week.
• Three seminars per term.
• Discussion of case studies, discussion of journal articles, class exercises, group work.

Lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of examples and cases from business practice to demonstrate the application of theoretical concepts.

Seminars / classes will focus extensively on class exercises and discussions of journal articles. The seminars will take place during class time, three times during the term. Class exercises will be combined with group work to provide students with the opportunity to develop critical and practical problem skills. Seminars will take place during class time at the lecturer's discretion, i.e., some classes will warrant a full two-hour lecture.