Interviewing and Qualitative Data Analysis

The details
Sociology and Criminology
Colchester Campus
Postgraduate: Level 7
Monday 13 January 2025
Friday 21 March 2025
06 February 2024


Requisites for this module



Key module for

MSC C80612 Research Methods in Psychology,
MA L30112 Sociological Research Methods,
MPHDC80048 Psychology,
PHD C80048 Psychology,
MPHDL30048 Sociology,
PHD L30048 Sociology,
MSCIC998 Psychology with Advanced Research Methods,
MSCICB98 Psychology with Advanced Research Methods (Including Placement Year),
MSCICB99 Psychology with Advanced Research Methods (Including Year Abroad)

Module description

This module gives students a practical grounding in the most widely used qualitative research technique in the social sciences – the interview. It systematically guides students through the research processes specific to a qualitative interview project, from research design through to conducting interviews, analysing them and writing up the findings.

Ethical issues and power differentials in the field are addressed throughout the module in relation to the topics addressed. The module gives students the opportunity to gain practical experience in how to design and conduct a qualitative interview, both online and offline and to reflect on the politics of representing and interpreting 'others'. For their main assessed assignment students will conduct an in-depth interview, and write an essay reflecting on it.

Module aims

The aims of this module are:

  • To take students through the qualitative research process including choosing appropriate methods, interviewing and analysis.

  • To experience the process of conducting and analysing qualitative interviews.

  • To give an overview of different approaches to qualitative data analysis.

  • To develop reflective writing skills by reflecting on the process of learning and doing qualitative research.

  • To equip students with the skills to tackle a qualitative study of their own in the future (either online or offline).

Module learning outcomes

By the end of this module, students will be expected to be able to:

  1. Understand the principles behind and practicalities of doing a research project based on qualitative interviews.

Module information

The module begins with an overview of the key principles and theoretical assumptions underlying the qualitative interview before moving on to the practicalities of setting up an interview research project. Students will be asked to collectively devise an interview guide, test out this guide, and then conduct an in-depth interview. Using the qualitative data analysis software NVivo, we introduce techniques for analysing interview data before we conclude with top tips on writing up interview research.

As an applied qualitative interviewing and analysis module, sessions will be face-to-face and last for two hours. The sessions will consist of lectures, practical application of methods, and reflective exercises.


  • Introduction to Qualitative Interviewing.

  • Planning your research project: Ethics, Positionality, Reflexivity.

  • Key qualitative interviewing skills.

  • Writing interview guides and transcription.

  • Varieties of qualitative interview.

  • Reading week – week 21.

  • Reflecting on the interview process: Peer review of interviews.

  • Qualitative Data analysis: developing a coding frame.

  • Working with NVivo.

  • Writing up Qualitative research and reflecting on the research process.

Our core text will be:

Morgan Brett, B. & Wheeler, K. (2021) How to do Qualitative Interviewing, London: Sage

Additional and weekly readings can be found on the TALIS reading list.

Learning and teaching methods

This module will be delivered via:

  • One 2-hour seminar each week.

In-person attendance is expected.


The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   Annotated transcript of 45-minute interview, with a 500-word reflective statement    30% 
Coursework   Essay    70% 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Katy Wheeler, email:
Dr Katy Wheeler



External examiner

No external examiner information available for this module.
Available via Moodle
Of 18 hours, 18 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Sociology and Criminology

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

Disclaimer: The University makes every effort to ensure that this information on its Module Directory is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to programmes, modules, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to modules may for example consist of variations to the content and method of delivery or assessment of modules and other services, to discontinue modules and other services and to merge or combine modules. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.