By the end of this module, students will be expected to be able to:
1. have a foundation in the major theoretical approaches to mass media, the premises of which will be established using examples from cinema, photography, newspapers and, in particular, television.
2. have encountered many of the disciplinary strands contributing to contemporary media analysis: sociology, cultural studies, semiotics, cultural and political economy, history, mass communications, and anthropology.
3. have considered the basics of practical methodologies for doing media research, including content analysis, research interviews and ethnography.
The module is intended to be accessible to entry-level students in the humanities and social sciences, and will support further study of contemporary media in a number of disciplines