Creative Media

The details
Literature, Film, and Theatre Studies
Colchester Campus
Undergraduate: Level 5
Thursday 08 October 2020
Friday 18 December 2020
05 June 2020


Requisites for this module



Key module for


Module description

The web is becoming a defining platform for publications, reading, listening and watching communities, as well as a place for showcasing creative work. This module is an introduction to the creative use of social and multi-media for artistic endeavour, web profiling and critical understanding.

Students will explore creatively and critically the potential of current social and multi-media apps and web platforms, as well actively engage with potential future medias. The module is ideal for poets, writers, filmmakers, theatre makers, and indeed everyone who aims to use web media creatively.

The module will combine theoretical perspectives with practice-based sessions, allowing students to explore web technology in a 'hands on' environment. Seminars will include transmedia storytelling, online cultures, building 'digital estates', web installations, the legalities of web publishing and digital futures.

A central part of the module will be a web project; this individual assignment will be focused in the students' chosen discipline and will explore the potential of the online world for a defined creative output.

Module aims

The aims of this module are to:

1. provide students with a thorough knowledge and understanding of the evolving media landscape
2. enable students to develop a critical perspective on the context and cultural positioning of web-based media
3. foster an understanding of the legal parameters of web-based media

Module learning outcomes

On successful completion of the course, students should have:

1. a critical understanding of developments of a range of web media
2. acquired introductory practical skills necessary to exploit the web potential of their chosen discipline
3. an understanding of the legal constraints of web-based media, including online consent and copyright law
4. knowledge of social media frameworks as a marketing tool in a public forum

Module information

General Reading:

Adams, P. Grouped - How small groups of friends are the key to influence onthe social web, Voices That Matter, New Riders Publishing, Berkley, 2011

Qualman, E. Socialnomics - How social media transforms the way we live and do business, John Wiley and sons, New Jersey, 2011

Rohrs, J.K. Audience - Marketing in the Age of Subscribers, Fans and Followers, John Wiley and sons, New Jersey, 2014

Sachs, J. Winning the Story Wars, Why Those Who Tell - and Live - the Best Stories will Rule the Future, Harvard Business School Publishing, Boston, 2012

Shirky, C. Here Comes Everybody - The Power of Organizing Without Organizations, Penguin Books, London, 2008

Standage, T. Writing on the Wall - Social Media, The First 2000 Years, Bloomsbury, London 2013

Walter, E. The Power of Visual Storytelling - How to Use Visuals, Videos, and Social Media to Market Your Brand, Mcgraw Hill Education, 2014

Learning and teaching methods

For 2020-21, we will offer a mixture of tailored online, digital, and campus-based teaching where it may be possible and as appropriate, along with personalised one-to-one consultation with academic staff.


  • Davidson, Patrick. (2012) 'The Language of Internet Memes', in The Social Media Reader: New York University Press., pp.120-137
  • The Online Identity Crisis | WIRED,
  • Transmedia Storytelling 101 — Henry Jenkins,
  • Jenkins, Henry. (2006) 'Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling', in Convergence Culture: Where Old and New Media Collide, New York, NY: New York University Press., pp.93-131
  • Turkle, Sherry. (2017) Alone Together: Why We Expect More from Technology and Less from Each Other, New York, NY: Basic Books.
  • Wotzko, Rebecca. (2017) 'The Playable City', in Drama and Digital Arts Cultures, London: Bloomsbury Methuen Drama., pp.161-187
  • Farman, Jason. (2012) 'Site-Specific Storytelling and Reading Interfaces', in Mobile Interface Theory: Embodied Space and Locative Media: Routledge., pp.113-130
  • Ronn, M.L. (2015) Interactive Fiction: How to Engage Readers and Push the Boundaries of Storytelling, Des Moines, IA: Ursabrand Media.
  • (no date) Marc Prensky - Digital Natives, Digital Immigrants, Part II.
  • Jenkins, Henry. (2015) 'Defining Participatory Culture', in Participatory culture in a networked era: A conversation on youth, learning, commerce, and politics, Cambridge: Polity Press., pp.1-31
  • Aleks Krotoski. (2012-04-19) 'Online identity: is authenticity or anonymity more important?', in Guardian.
  • Aleks Krotoski. (2011-06-18) 'Aleks Krotoski: how free are we to choose our online identities?', in Guardian.
  • (no date) Marc Prensky - Digital Natives, Digital Immigrants.
  • Horst, Heather. (no date) 'New Media Technology in Everyday Life', in Digital Anthropology, London: Berg., pp.61-79
  • Shifman, Limor. (©2014) 'Memes Versus Virals', in Memes in digital culture, Cambridge, Massachusetts: The MIT Press., pp.55-64
  • Who's that girl? The curious case of Leah Palmer - BBC News,
  • Boyd, Danah. (2010) 'Social Network Sites as Networked Publics: Affordances, Dynamics and Implications', in Networked Self: Identity, Community, and Culture on Social Network Sites, Abingdon: Routledge., pp.39-58

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework   Essay (2,000 words)    30% 
Coursework   Applied web project (Practical work) and reflective document (1,000 words)    65% 
Practical   Participation    5% 

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Daniel O'Brien, email:
Dr Daniel O'Brien
LiFTS General Office - email Telephone 01206 872626



External examiner

Dr Mikel Koven
University of Worcester
Senior Lecturer - Film Studies
Available via Moodle
No lecture recording information available for this module.


Further information

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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