EG709-7-AU-CO:
International Management and Strategy
2024/25
Edge Hotel School
Colchester Campus
Autumn
Postgraduate: Level 7
Future
Thursday 03 October 2024
Friday 13 December 2024
20
14 June 2024
Requisites for this module
(none)
(none)
(none)
(none)
(none)
MSC N286JS International Hospitality Management,
MSC N82112 International Events Management,
MSC N821JS International Events Management,
MSC N83612 International Tourism Management
This module offers insight into a range of current international business issues, management dilemmas, and corporate governance (such as ethical considerations and sustainability solutions) relating to the strategic direction and culture of organisations.
The aims of this module are:
- To engage in critical analysis of different strategic options developing a critical understanding of the nature of strategic change, change management strategies, and overcoming barriers and resistance to strategic change.
- To analyse the strategic implications of managing within dynamic industry environments and evaluate the necessary theories, tools and skills needed to develop realistic, coherent, and effective strategy for hospitality organisations.
By the end of this module, students will be expected to be able to:
- Critique the application of culture and strategic growth in international hospitality organisations.
- Devise and justify appropriate vision and mission statements aligned with strategic culture and growth.
- Evaluate internal and external forces that determine the need for strategic cultural change and identify barriers and resistance to change.
- Critically analyse culture change management strategies within the international hospitality industry.
Indicative Content.
- Critique the application of strategic culture and growth tactics used in international hospitality organisations.
- Cultural growth strategy, tactics, planned/emergent strategy, generic strategies.
- Competitive advantage
- Strategic analysis tools.
- Devise and justify appropriate vision and mission statements aligned with strategic culture and growth tactics.
- Develop a strategic vision and mission and the process and implications.
- Understand core culture factors influencing vision and mission statements in the international hospitality industry.
- Evaluate internal and external international forces that determine the need for strategic culture change and identify barriers and resistance to change.
- Internal and international external forces for organisational culture change
- Organisational culture and change
- Overcoming resistance to change
- Barriers to change.
- Corporate Govenance
- Critically analyse culture change management strategies within the international hospitality industry.
- Implement models of culture change to overcome barriers and resistance.
- Change management models and communication of change
Lectures, seminars and workshops will form the main methods for the delivery of this module and you will be expected to access and prepare for such sessions using the EHS online virtual learning environment and resources. Where relevant, both operational and management information derived from the Wivenhoe House will be used in academic sessions.
This module will be delivered via:
- One 2-hour lecture per week
- One 1-hour seminar per week
Students are expected to undertake the reading before classes and be prepared to engage in discussion.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
No
No
No
No external examiner information available for this module.
Available via Moodle
No lecture recording information available for this module.
Edge Hotel School
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