Research Methods

The details
Edge Hotel School
Colchester Campus
Postgraduate: Level 7
Monday 15 January 2024
Friday 22 March 2024
19 September 2023


Requisites for this module



Key module for

MSC N28612 International Hospitality Management,
MSC N286JS International Hospitality Management

Module description

This module introduces students to the methodology and methods of research in the field of Hospitality Management.

Students will be acquainted with the nature of philosophical assumptions that underpin the choice of research design.The module will explore a variety of approaches to research and use case studies applied to the international hospitality industry to illustrate the suitability of these methods.

Ethical questions raised by research are explored as are the practical aspects of the research process including the skills needed to organise and undertake a research project such as the dissertation.

The culmination of this module is forstudents` to deliver a justified and pragmatic research proposal which could form the basis of their dissertation research module in the following term.

Module aims

This module aims to introduce students to the methodology and methods of research in the field of Hospitality Management.

Module learning outcomes

At the conclusion of this module you should be able to:

1. Understand and evaluate the significance of and the relationship between different philosophical assumptions underpinning the choice of research design;
2. Demonstrate a critical understanding of the principles and techniques of research methods and design and their potential application to specific research topics.
3. Identify, evaluate and apply a range of research methods.
4. Undertake a systematicanalysis of qualitative and / or quantitative information and present the results in a clear and consistent format.

Module information

Indicative Content

1. Introduction, Ontology and Epistemology
2. Research design and design criteria
3. Qualitative methods
4. Quantitative methods
5. Developing research questions
6. Developing research posters
7. Research ethics and ethical approval
8. Identification of a research area and viable topic - tools and techniques
9. Scheduling techniques and tools e.g. flow charts, Gantt charts, critical path analysis and use of appropriate software packages e.g. Microsoft Project.

Learning and teaching methods

The module will be delivered over a 10 week period. There will be a three hour session each week comprising a one and a half hour lecture and a one and a half hour seminar / workshop. Students will be expected to prepare materials and read the guided reading prior to both the lectures and, in particular, the seminar /workshop sessions. It is the intention of the academic team to encourage high levels of guided independent learning amongst this cohort. As a consequence, students will be given access to the on-line learning resources of both EHS and the University. Students will also undertake a number of group work workshops which will require them to exchange ideas and views as well as provide constructive feedback to their colleagues. The application workshops will be led and managed by the academic module leader.


This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   Topic Proposal Poster  15/03/2024  40% 
Coursework   Dissertation Proposal  26/04/2024  60% 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Weizheng Zhang, email:



External examiner

Prof Paul Barron
Edinburgh Napier University
Deputy Dean
Available via Moodle
Of 15 hours, 15 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.


Further information
Edge Hotel School

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