EG703-7-SP-CO:
Research Methods
2021/22
Edge Hotel School
Colchester Campus
Spring
Postgraduate: Level 7
Current
Monday 17 January 2022
Friday 25 March 2022
20
13 April 2021
Requisites for this module
(none)
(none)
(none)
(none)
(none)
MSC N28612 International Hospitality Management,
MSC N286JS International Hospitality Management
This module introduces students to the methodology and methods of research in the field of Hospitality Management.
Students will be acquainted with the nature of philosophical assumptions that underpin the choice of research design.The module will explore a variety of approaches to research and use case studies applied to the international hospitality industry to illustrate the suitability of these methods.
Ethical questions raised by research are explored as are the practical aspects of the research process including the skills needed to organise and undertake a research project such as the dissertation.
The culmination of this module is forstudents` to deliver a justified and pragmatic research proposal which could form the basis of their dissertation research module in the following term.
This module aims to introduce students to the methodology and methods of research in the field of Hospitality Management.
At the conclusion of this module you should be able to:
1. Understand and evaluate the significance of and the relationship between different philosophical assumptions underpinning the choice of research design;
2. Demonstrate a critical understanding of the principles and techniques of research methods and design and their potential application to specific research topics.
3. Identify, evaluate and apply a range of research methods.
4. Undertake a systematicanalysis of qualitative and / or quantitative information and present the results in a clear and consistent format.
Indicative Content
1. Introduction, Ontology and Epistemology
2. Research design and design criteria
3. Qualitative methods
4. Quantitative methods
5. Developing research questions
6. Developing research posters
7. Research ethics and ethical approval
8. Identification of a research area and viable topic - tools and techniques
9. Scheduling techniques and tools e.g. flow charts, Gantt charts, critical path analysis and use of appropriate software packages e.g. Microsoft Project.
The module will be delivered over a 10 week period. There will be a three hour session each week comprising a one and a half hour lecture and a one and a half hour seminar / workshop.
Students will be expected to prepare materials and read the guided reading prior to both the lectures and, in particular, the seminar /workshop sessions.
It is the intention of the academic team to encourage high levels of guided independent learning amongst this cohort. As a consequence, students will be given access to the on-line learning resources of both EHS and the University. Students will also undertake a number of group work workshops which will require them to exchange ideas and views as well as provide constructive feedback to their colleagues. The application workshops will be led and managed by the academic module leader.
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Veal, A. and Veal, A.J. (2017)
Research Methods for Leisure and Tourism. 5th edition. Harlow: Pearson Education Limited. Available at:
https://ebookcentral.proquest.com/lib/universityofessex-ebooks/detail.action?docID=5187252.
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Okumus, F., Rasoolimanesh, S.M. and Jahani, S. (eds) (2022)
Contemporary Research Methods in Hospitality and Tourism. Bingley: Emerald Publishing Limited. Available at:
https://ebookcentral.proquest.com/lib/universityofessex-ebooks/detail.action?docID=6944993.
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Altinay, L., Paraskevas, A. and Jang, S. (Shawn) (2016)
Planning research in hospitality and tourism. Second edition. Abingdon, Oxon: Routledge Taylor & Francis Group. Available at:
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1086654.
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Saunders, M.N.K., Lewis, P. and Thornhill, A. (2019) Research methods for business students. Eighth Edition. Boston: Pearson.
The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's
reading list.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Topic Proposal Poster |
|
40% |
| Coursework |
Dissertation Proposal |
|
60% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
No
No
No
No external examiner information available for this module.
Available via Moodle
Of 455 hours, 30 (6.6%) hours available to students:
425 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
Edge Hotel School
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