EG327-6-FY-CO:
Event Project
2024/25
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 6
Current
Thursday 03 October 2024
Friday 27 June 2025
30
25 March 2024
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N888 Events Management,
BA NA88 Events Management (Including Year Abroad)
This module is linked to all other areas of the programme in that prior academic study and Wivenhoe House Hotel experience underpin your expertise and ability to complete the project.
The Event Project draws upon new competencies being developed simultaneously through other Level 6 modules and involves you in the planning and running of a live event for an external client.
The aims of this module are to enable students to:
- Develop a proposal to meet client requirements so as to be able to implement a commercial event using the Wivenhoe House or another venue. - Sourcing and managing information, research methods, analyzing research findings, proposing and justifying conclusions, recommendations, and solutions; - Managing the client relationship; - Project management skills; - Risk management and logistical planning; - Event scheduling and time management; - Forecasting and capacity management.
- Conduct a professional presentation to the client, covering the marketing, sales and operational planning for the event, listening to and dealing with questions in a responsive and sensitive manner. - Client/consultant relationship; - Presentation and communication skills.
- Critically analyse the success of the event, to pre-determined and agreed parameters from the client, operationally, and in terms of guest satisfaction. - Target setting and measurement; - Benchmarking of business KPIs and performance measures; - Customer satisfaction measures; - Sustainability and ecological impact analysis; - Estimating the Return of Investment from events.
- Work effectively as part of a team, recognising and supporting the needs of the group, taking a lead role if appropriate, and managing conflict. - Team working and group dynamics.
By the end of this module, students will be expected to be able to:
- Develop a proposal to meet client requirements so as to be able to implement a commercial event using the Wivenhoe House or another venue.
- Conduct a professional presentation to the client, covering the marketing, sales, and operational planning for the event, listening to and dealing with questions in a responsive and sensitive manner.
- Critically analyse the success of the event, to pre-determined and agreed parameters from the client, operationally, and in terms of guest satisfaction.
- Work effectively as part of a team, recognising and supporting the needs of the group, taking a lead role if appropriate, and managing conflict.
No additional information available.
Learning and teaching will take the shape of supervised seminars and project planning meetings where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and online learning resources.
This module does not appear to have a published bibliography.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Group Presentation |
|
25% |
| Coursework |
Professional Report (Group) |
|
75% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Philip Berners, email: p.berners@essex.ac.uk.
Philip Berners
Edge Hotel School, ehs@essex.ac.uk
No
No
No
Available via Moodle
No lecture recording information available for this module.
Edge Hotel School
* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.
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