EG326-6-FY-CO:
Creative Event Design
2026/27
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 6
Current
Thursday 08 October 2026
Friday 02 July 2027
15
27 April 2026
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N888 Events Management,
BA NA88 Events Management (Including Year Abroad)
This module builds upon students’ existing knowledge of event planning and design. It provides core knowledge and practical skills for the development of a professional event pitch proposal and for presenting it within a competitive bidding context. The module aims to enhance students’ understanding of the process involved in securing an event contract from a real or hypothetical client, including interpreting and responding to a client brief, conducting effective research, preparing a comprehensive proposal document, and delivering a persuasive pitch presentation to the client.
The aim of this module is to enhance students’ understanding of the process involved in securing an event contract from a real or hypothetical client.
By the end of this module, students will be expected to be able to:
- Critically analyse the requirements of a client brief for designing and producing a coherent and persuasive event pitch proposal that meets client objectives and industry standards.
- Apply strategic event planning processes and creative decision-making to develop a viable and innovative event design.
- Demonstrate academic research skills to inform and present a creative event pitch proposal.
- Reflect critically on the pitching process and evaluate personal and team performance in relation industry practice.
Indicative Syllabus
- Critically analyse the requirements of a client brief for designing and producing a coherent and persuasive event pitch proposal that meets client objectives and industry standards.
- Recognise the skills required to creatively design an event following a specific client brief.
- Critically analyse the importance and application of event concept, design, and theming.
- Understand the importance of adhering to industry standards (e.g., safety, sustainability, strategic planning) when planning creative events.
- Apply strategic event planning processes and creative decision-making to develop a viable and innovative event design.
- Demonstrate a critical understanding of the planning processes in events management.
- Understand various strategic decision-making in events for designing creative events.
- Demonstrate academic research skills to inform and present a creative event pitch proposal.
- Apply academic research skills to effectively present a creative event pitch proposal to a ‘client’, critically reflecting and justifying decisions made.
- Reflect critically on the event pitching process, evaluating personal and team performance in relation industry practice.
- Explore event evaluation techniques for proposing effective ways to measure event successes and/or failures.
- Reflect on team performance through peer evaluation and how this aligns to event industry requirements and practice.
Learning and teaching will take the shape of classroom-based lectures and seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and online learning resources.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Group Presentation |
|
25% |
| Coursework |
Individual Report |
|
75% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Nicola Cade, email: nicola.cade@essex.ac.uk.
Philip Berners
Edge Hotel School, ehs@essex.ac.uk
No
No
No
No external examiner information available for this module.
Available via Moodle
Of 2 hours, 2 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
Edge Hotel School
* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.
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