EG231-5-FY-CO:
Visitor Attraction Management
2024/25
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 5
Current
Thursday 03 October 2024
Friday 27 June 2025
15
26 February 2024
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N802 Tourism,
BA N803 Tourism (including Year Abroad),
FDA N801 Tourism
This module continues your development from the level 4 Tourism Operations by providing you with the opportunity to develop the knowledge of operational management within visitor attractions. This module will further develop your knowledge and application required for the successful planning and organising of the delivery of products and services to customers in all aspects of visitor management operations. You will understand the value of data to inform managers on trends, performance and analysis and review the use of technology applied to the running of a visitor attraction business.
The aims of this module are:
- To determine and critically evaluate the resources required within the operations of visitor attractions.
- Explore resource management: human, physical, (e.g., materials, equipment), and financial (including purchasing and stock control).
- Identify management tools in resource planning.
- To critically evaluate the skills required to deliver the services and products being produced for visitors.
- Skills needs analysis
- Explore customers’ expectations of service delivery (e.g., exploration of online review sites and customer feedback)
- Identify visitor service and product improvements (e.g., accessibility; ticketing; visitor queues and flows, etc.)
- To critically analyse operational functions and business performance of visitor attractions.
- Explore performance reports, annual reviews, and operational policies (e.g., Equality Act, 2010; Equality, Diversity, and Inclusion (EDI))
- Identify the KPI’s relevant to visitor attractions at operational level
- Evaluate benchmarking strategies, organisational expectations, and industry standards
- To understand the application of data and technology for managing visitor attraction businesses.
- Understand data sources and data management and the application of such data
- Evaluate advances and trends in technology (e.g., online booking and ticketing)
- Analyse the application of technologies (e.g., QR codes, Virtual (VR) and Augmented Realities (AR), sustainable services and experiences)
By the end of this module, students will be able to:
- Determine and critically evaluate the resources required within the operations of visitor attractions.
- Critically evaluate the skills required to deliver the services and products being produced for visitors.
- Critically analyse operational functions and business performance of visitor attractions.
- Understand the application of data and technology for managing visitor attraction businesses.
No additional information available.
Learning and teaching will take the shape of classroom based lectures and seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and online learning resources.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Yes
No
No
No external examiner information available for this module.
Available via Moodle
No lecture recording information available for this module.
Edge Hotel School
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