Module Directory

This module allows students to work collaboratively to conceptualise, support, and critically evaluate an event for a client. Building on knowledge developed in other modules, students will apply key principles of event project management within a real-world context ensuring sustainable and ethical practices are adhered to. The module emphasises practical implementation, allowing you to translate theoretical understanding into professional practice while working closely with a client.

In addition, students will explore the role of data and technology in events management. This includes exploring and analysing event industry trends, measuring team performance, and evaluating event outcomes, impact, and legacy. Through adopting digital and technological tools, these methods will enhance meaningful and memorable event experiences.

The aim of this module is:

• To provide an in-depth practical experience of working with a client for planning and supporting an event meeting the expectations of the client.

By the end of this module, students will be expected to be able to:

1. Apply event project management principles to plan and support a live event, demonstrating effective stakeholder management.


2. Demonstrate operational management competence by supervising logistics, risk, compliance, marketing, and event delivery within a team-based environment.


3. Analyse and utilise data and technology to monitor performance, identify event industry trends, and measure event impact and legacy outcomes for producing a professional evaluation.


4. Critically evaluate the effectiveness of the event reflecting on team performance and supervision.

Indicative Syllabus

1. Apply event project management principles to plan and support a live event, demonstrating effective stakeholder management.

• Critically analyse the event project lifecycle (initiation, planning, execution, closure, evaluation) for planning a live event.


• Identify relevant stakeholders through stakeholder analysis and management (i.e., charities, sponsors, suppliers, attendees).

2. Demonstrate operational management competence by supervising logistics, risk, compliance, marketing, and on-the-day event delivery within a team-based environment.

• Critically assess event operations and resources including financial planning, Work Breakdown Structures (WBS) and time management tools (i.e., team roles and leadership, Gantt charts), legal and regulatory considerations (i.e., licensing, health and safety, safeguarding), risk assessment and contingency planning, sustainability and ethical considerations.


• Understand venue operations and logistical planning (i.e., event co-ordination and problem-solving).


• Critically assess marketing and promotional planning (i.e., digital and traditional channels).

3. Analyse and utilise event data and technology to monitor performance, identify event industry trends, and measure event impact and legacy for producing a professional evaluation of event outcomes.

• Critique various event data and technologies (ticketing platforms, event applications and software) adhering to data protection and ethical use of information (i.e., GDPR principles).


• Critically review social media and digital marketing analytics.


• Critically analyse various event evaluation techniques and frameworks (i.e., data collection methods, KPI’s, and impact reporting) for measuring attendee experiences (i.e., QR code feedback surveys),

4. Evaluate the effectiveness of the event reflecting on team performance and supervision.

• Adopt event evaluation models (e.g., Getz, 2018) to describe, evaluate, and analyse individual and team performance, identifying strengths, weaknesses, and areas for future improvement.

Learning and teaching will take the shape of classroom-based lectures and seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and online learning resources.