EG210-4-FY-CO:
Event Operations 1

The details
2021/22
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 4
Current
Thursday 07 October 2021
Friday 01 July 2022
15
31 March 2021

 

Requisites for this module
(none)
(none)
(none)
(none)

 

(none)

Key module for

BA N8N6 Events Management with Hospitality

Module description

This module will enable you to acquire the understanding and knowledge of the operational characteristics of a high quality event business enabling the business to achieve its objectives. You will recognise the importance of effective teamwork as critical in delivering excellence to the guest. You will be introduced to the legal and regulatory context in which events operate, understand and use basic financial and costing skills and utilise relevant technology to enhance business performance.

Module aims

This module aims to enable you to:
1. Understand the key resources of an event operation.
- Professional knowledge, skills and understanding in food and beverage, front of house and accommodation services;
- Professional knowledge, skills and understanding in event support services e.g. marketing, finance, human resources;
- Understand and interpret financial concepts e.g. profit, sales mix, volume of sales, cash flow and undertake simple calculations;
- Appreciate the importance of and interpret basic financial documents e.g. balance sheet, profit and loss. Calculate a simple profit and loss account;
- Understand cost behaviour and classification and calculate costs and selling prices;
- Calculate and interpret operational ratios.

2. Evaluate the importance and significance of marketing, financial and human resource management functions within event operations.
- The interrelationship between the principle functions within the event;
- The functional roles of different event departments;
- An overview of the systems and processes used in events for the management of functions and resources;
- The use of technology in event operational functions;
- Environmental impact on hospitality.

3. Analyse operational data to determine business performance.
- Understand and interpret financial concepts e.g. profit, sales mix, volume of sales, cash flow and undertake simple calculations;
- Appreciate the importance of and interpret basic financial documents e.g. balance sheet, profit and loss. Calculate a simple profit and loss account;
- Understand cost behaviour and classification and calculate costs and selling prices. Calculate and interpret operational ratios.

Module learning outcomes

At the conclusion of this module you should be able to:
1. Understand the key resources of an event operation.
2. Evaluate the importance and significance of marketing, financial and human resource management functions within event operations.
3. Analyse operational data to determine business performance.

Module information

No additional information available.

Learning and teaching methods

Learning and teaching will take the shape of either classroom based or online lectures and seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.

Bibliography*

This module does not appear to have a published bibliography.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Practical   Individual Presentation     
Exam  60 minutes during Spring Special (Main) 

Overall assessment

Coursework Exam
50% 50%

Reassessment

Coursework Exam
50% 50%
Module supervisor and teaching staff
Mr Philip Berners, email: p.berners@essex.ac.uk.
Philip Berners
Edge Hotel School, ehs@essex.ac.uk

 

Availability
No
No
No

External examiner

Dr David Graham
Sheffield Hallam University
Principal Lecturer - Hospitality Management ext. 6090
Resources
Available via Moodle
Of 34 hours, 0 (0%) hours available to students:
6 hours not recorded due to service coverage or fault;
28 hours not recorded due to opt-out by lecturer(s).

 

Further information
Edge Hotel School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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