EG127-4-FY-CO:
Event Operations

The details
2024/25
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 4
Current
Thursday 03 October 2024
Friday 27 June 2025
15
22 March 2024

 

Requisites for this module
(none)
(none)
(none)
(none)

 

(none)

Key module for

BA N888 Events Management,
BA NA88 Events Management (Including Year Abroad),
FDA N889 Events Management

Module description

This module will enable you to acquire the understanding and knowledge of the operational characteristics of a high quality event business enabling the business to achieve its objectives. You will recognise the importance of effective teamwork as critical in delivering excellence to the customer. You will be introduced to the legal and regulatory context in which events operate, understand and use basic financial and costing skills and utilise relevant technology to enhance business performance.

Module aims

The aims of this module are to enable students to:



  • Understand the key resources of an event operation:

    • Professional knowledge, skills and understanding in food and beverage, front of house and accommodation services.

    • Professional knowledge, skills and understanding in event support services e.g. marketing, finance, human resources.



  • Evaluate the importance and significance of marketing, financial and human resource management functions within event operations:

    • The interrelationship between the principle functions within the event.

    • The functional roles of different event departments.

    • An overview of the systems and processes used in events for the management of functions and resources.

    • The use of technology in event operational functions.

    • Environmental impact on events.



  • Analyse operational data to determine business performance:

    • Understand and interpret financial concepts e.g. profit, sales mix, volume of sales, cash flow and undertake simple calculations.

    • Appreciate the importance of and interpret basic financial documents e.g. balance sheet, profit and loss.

    • Understand cost behaviour and classification and calculate costs and selling prices. Calculate and interpret operational ratios.

Module learning outcomes

By the end of this module, students will be expected to be able to:



  1. Understand the key resources of an event operation.

  2. Evaluate the importance and significance of marketing, financial and human resource management functions within event operations.

  3. Analyse operational data to determine business performance.

Module information

No additional information available.

Learning and teaching methods

The module will be delivered via:

  • Classroom based lectures and seminars, where Wivenhoe House will be used to contextualize theory and illustrate practice.

Self-managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.

Bibliography

This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   Individual Presentation  29/11/2024  100% 
Written Exam  Exam     
Exam  Main exam: In-Person, Open Book, 60 minutes during Summer (Main Period) 
Exam  Reassessment Main exam: In-Person, Open Book, 60 minutes during September (Reassessment Period) 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
50% 50%

Reassessment

Coursework Exam
50% 50%
Module supervisor and teaching staff
Dr Philip Berners, email: p.berners@essex.ac.uk.
Philip Berners
Edge Hotel School, ehs@essex.ac.uk

 

Availability
Yes
No
No

External examiner

Mr James Ellerby
Resources
Available via Moodle
Of 10 hours, 10 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.

 

Further information
Edge Hotel School

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