EG121-4-AS-CO:
The Tourism Business Environment
2024/25
Edge Hotel School
Colchester Campus
Autumn & Summer
Undergraduate: Level 4
Current
Thursday 03 October 2024
Friday 27 June 2025
15
11 April 2024
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N802 Tourism,
BA N803 Tourism (including Year Abroad),
FDA N801 Tourism
This module will enable you to analyse the macro, micro and internal business environments in which international tourism businesses operate.
A comprehensive understanding of the environments that an organisation operates in will enable you to interpret situations and allow you to make decisions that add value for stakeholders.
The focus of the module is on the external and internal influences on organisations and the effect these have on business practices and internal aspects of organisational life. Contemporary business issues will be studied as they arise.
The aims of this module are to enable students to:
- Demonstrate an understanding of the profile, characteristics, size and structure of the tourism industry and sectors:
- Size of the UK and international tourism industries.
- Industry sub-sectors, core business functions, structures and operations, diversity of the industry e.g. products and services.
- Turnover, market share, number of outlets, numbers employed and economic contribution.
- Characteristics e.g. staffing, skills shortages.
- Have an understanding of different types of business model and associated legal responsibilities:
- Market structures, types of business enterprise e.g. public/private, sole trader, partnership, limited liability companies and legal responsibilities.
- Types of business model e.g. franchising, managed contract.
- Use a range of recognised business analysis tools to evaluate the internal and external
environments that tourism organisations operate in:
- SWOT, PESTEL and Porter’s Five Forces.
- Macro and micro business environment.
- Consider and interpret the issues currently challenging the international tourism industries, identifying national and global changes and their operational impacts on business activity:
- Political, economic, social, technological, environmental, legal changes.
- External factors impacting on the industry such as local, regional and global influences.
- Characteristics of supply and demand within the international hotel, tourism industry.
By the end of this module, students will be expected to be able to:
- Demonstrate an understanding of the profile, characteristics, size and structure of the world-wide hospitality/events industry and sectors.
- Have an understanding of different types of business model and associated legal responsibilities.
- Use a range of recognised business analysis tools to evaluate the internal and external environments that international hospitality/events organisations operate in.
- Consider and interpret the issues currently challenging the international hospitality and events industries, identifying national and global changes and their operational impacts on business activity.
No additional information available.
The module will be delivered via:
- Classroom based lectures and seminars, where Wivenhoe House will be used to contextualize theory and illustrate practice.
Self-managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Yes
No
No
Available via Moodle
No lecture recording information available for this module.
Edge Hotel School
* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.
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