EG109-6-FY-CO:
Business Strategy for the Hospitality and Events Industries
2024/25
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 6
Current
Thursday 03 October 2024
Friday 27 June 2025
15
22 March 2024
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N863JD Hotel Management,
BA N863OS Hotel Management,
BA NV62JS Hotel Management,
BA N8N6 Events Management with Hospitality,
BA N8N7 Events Management with Hospitality
You will analyse the strategic implications of managing within dynamic industry environments and evaluate the necessary theories, tools and skills needed to develop realistic, coherent and effective strategy for hospitality and events organisations.
You will engage in critical analysis of different strategic options developing a critical understanding of vision and mission statements, and the nature of strategic change. You will provide a critical analysis of change management strategies, and overcoming barriers and resistance to strategic change.
The aims of this module are to enable students to:
- Evaluate the applicability and limitations of major underpinning models and theories of strategic management in guiding strategic direction:
- Growth strategy, tactics, planned/emergent strategy, generic strategies.
- Competitive advantage.
- Demonstrate a critical understanding of strategic vision and missions for directing hospitality organisations:
- Developing a strategic vision; the process and implications.
- Mission, vision statements and core values within the industry.
- Analyse internal and external forces that act as stimuli for strategic change, barriers and resistance to change:
- Value chain analysis, competitor analysis and best value strategy.
- External and internal forces for organizational change.
- Barriers to change.
- Organisational culture and change.
- Overcoming resistance to change.
- Transitions of change/change curve.
- Critically analyse change management strategies within the contemporary hospitality and events industry:
- Implementing planned change.
- Concept of organisational development – transformation, creativity and innovation and competitive advantage; learning organisations.
- Change management techniques/models.
- Communication of change.
By the end of this module, students will be expected to be able to:
- Evaluate the applicability and limitations of major underpinning models and theories of strategic management in guiding strategic direction.
- Demonstrate a critical understanding of strategic vision and missions for directing hospitality organisations.
- Analyse internal and external forces that act as stimuli for strategic change, barriers and resistance to change.
- Critically analyse change management strategies within the contemporary hospitality and events industry.
No additional information available.
The module will be delivered via:
- Classroom based lectures and seminars, where Wivenhoe House will be used to contextualize theory and illustrate practice.
Self-managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Jennifer Kaye
Edge Hotel School, ehs@essex.ac.uk
No
No
No
No external examiner information available for this module.
Available via Moodle
No lecture recording information available for this module.
Edge Hotel School
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