EG104-5-AT-CO:
Industry Context 2 (Assessed in Future Year)
2019/20
Edge Hotel School
Colchester Campus
Autumn Special
Undergraduate: Level 5
Current
Thursday 03 October 2019
Wednesday 07 October 2020
0
10 April 2019
Requisites for this module
(none)
(none)
(none)
(none)
(none)
BA N863OS Hotel Management,
FDA N86GSS Hotel Management
This module will enable you to analyse current concepts in the event and hospitality sector. You will analyse the management structure of the different operations and the systems deployed to ensure high levels of customer satisfaction and profitability in relation to deploying staff. You will consider
the importance and development of revenue management to the sustainability of the industry together with a consideration of how other industries have shaped or influenced the hotel and hospitality industry. Finally a continuation of further consideration of contemporary issues that impact the industry.
This module aims to enable you to:
1. Critically analyse the management structure and staffing deployment across a range of event and hospitality operations.
- Management and organisation structures within the event and hospitality industry;
- Approaches to staffing deployment in relation to organisation structure and operational characteristics.
2. Demonstrate a critical understanding of revenue management relevant to the
contemporary event and hospitality industry.
- The concept and importance of revenue management;
- Development of the concept of revenue management historical to present day;
- Approaches to revenue management within the contemporary event and hospitality industry.
3. Evaluate the influences of other industry developments on the contemporary event and hospitality industry.
- Consideration of how organisation systems, products and services within the event and hospitality industry have been formed from developments in other industries eg. retail, airline industries.
4. Demonstrate a critical understanding of contemporary issues concerning current event and hospitality markets.
- Current issues facing the event and hospitality markets and how the industry is responding.
At the conclusion of this module you should be able to:
1. Critically analyse the management structure and staffing deployment across a range of event and hospitality operations.
2. Demonstrate a critical understanding of revenue management relevant to the contemporary event and hospitality industry.
3. Evaluate the influences of other industry developments on the contemporary event and hospitality industry.
4. Demonstrate a critical understanding of contemporary issues concerning current event and hospitality markets.
No additional information available.
Learning and teaching will take the shape of lectures followed by group seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.
This module does not appear to have a published bibliography.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Report |
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Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Ms Jennifer Kaye, email: jennifer.kaye@essex.ac.uk.
Jenny Kaye
Edge Hotel School, ehs@essex.ac.uk
No
No
No
Dr David Graham
Sheffield Hallam University
Principal Lecturer - Hospitality Management ext. 6090
Available via Moodle
Of 64 hours, 0 (0%) hours available to students:
64 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
Edge Hotel School
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