EG100-4-FY-CO:
Industry Context 1

The details
2022/23
Edge Hotel School
Colchester Campus
Full Year
Undergraduate: Level 4
Current
Thursday 06 October 2022
Friday 30 June 2023
15
31 March 2021

 

Requisites for this module
(none)
(none)
(none)
(none)

 

(none)

Key module for

BA N8N6 Events Management with Hospitality

Module description

This module will enable you to appreciate the history and culture of the event and hospitality industry and to understand the factors in the external environment, which influenced the emergence of the important and diverse industry of today. The module will explain the economic profile of the industry and the issues and trends which continue to provide challenges e.g. skills gaps, proliferation of small businesses. You will be encouraged to monitor developments in the industry as it continues to change and progress, while taking an active part in the industry activities.

Module aims

This module aims to enable you to:

1. Demonstrate an understanding of the profile, characteristics, size and structure of the event and hospitality industry:

Size of the UK industry;

Turnover, number of outlets, numbers employed, economic value of industry; diversity of the industry e.g. products and services, type of customer, ownership;

History of the industry and significant people in its development as an international business e.g. Baxter Storey, Compass Group Catering.

2. Have an understanding of different types of business enterprise and the legal and regulatory framework that impacts on event and hospitality businesses:

Characteristics and trends – predominantly SMEs, part-time-staff, young age profile, wage issues, inconsistent industry approach to training;

Types of business enterprise e.g. sole trader, partnership, limited liability companies.

3. Show knowledge and understanding of supply and demand economics related to the event and hospitality industry.

Organisations and markets (guests) – issues of demand and supply.

4. Consider and interpret the issues currently challenging the event and hospitality industry.

Understand the main components of the external event and hospitality business
environment and the importance of continuous scanning in order to identify changes likely to impact upon it;

External factors impacting on event and hospitality businesses e.g. socio-cultural, economic, political, technological, environmental, local, regional and global influences.

Module learning outcomes

At the conclusion of this module you should be able to:
1. Demonstrate an understanding of the profile, characteristics, size and structure of the event and hospitality industry;
2. Have an understanding of different types of business enterprise and the legal and regulatory framework that impacts on event and hospitality businesses;
3. Show knowledge and understanding of supply and demand economics related to the event and hospitality industry;
4. Consider and interpret the issues currently challenging the event and hospitality industry.

Module information

No additional information available.

Learning and teaching methods

Learning and teaching will take the shape of either classroom based or online lectures and seminars where Wivenhoe House will be used to contextualize theory and illustrate practice. Self-managed learning will supplement seminars where you will be provided with guidance on required reading and on-line learning resources.

Bibliography

This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   Individual Report  27/01/2023   
Exam  Main exam: In-Person, Open Book, 60 minutes during Spring Special 
Exam  Reassessment Main exam: In-Person, Open Book, 60 minutes during September (Reassessment Period) 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
50% 50%

Reassessment

Coursework Exam
50% 50%
Module supervisor and teaching staff
Ms Jennifer Kaye, email: jkayea@essex.ac.uk.
Jenny Kaye
Edge Hotel School, ehs@essex.ac.uk

 

Availability
No
No
No

External examiner

No external examiner information available for this module.
Resources
Available via Moodle
Of 20 hours, 20 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.

 

Further information
Edge Hotel School

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