BE981-7-FY-CO:
Dissertation in Marketing
2024/25
Essex Business School
Colchester Campus
Full Year
Postgraduate: Level 7
Current
Thursday 03 October 2024
Friday 27 June 2025
60
29 April 2024
Requisites for this module
(none)
(none)
(none)
(none)
(none)
MSC N51012 Marketing,
MSC N51024 Marketing
This dissertation module is the culmination of your Masters programme, where you apply the knowledge gained on your course to produce an extended independent piece of work.
Students generate an original idea, analyse literature and current knowledge and produce a coherent argument that shows their ability to relate theory to practice. The dissertation will help students develop vital skills for the workplace, as well as the ability to analyse real problems through an academic lens. Students are assigned a supervisor for the duration of their project.
The aims of this module are:
- Develop students' ability to critically analyse complex marketing issues. This will involve applying theoretical knowledge to real-world scenarios and identifying new research opportunities within their chosen specialisation.
- Equip students with the skills to conduct independent marketing research. This includes designing and executing a robust research project, analysing data, and interpreting findings to contribute original insights to the field of marketing.
By the end of this module, students will be expected to be able to:
- Critically analyse complex marketing issues, drawing upon current research and identifying new research opportunities within their chosen specialisation.
- Conduct independent marketing research by designing and executing a robust methodology, analysing data, and interpreting findings to contribute to the advancement of marketing knowledge.
- Communicate marketing research findings effectively, by offering implications for both academic and practitioner audiences while adhering to professional formatting and referencing standards.
- Develop self-directed learning and research skills, by taking initiative, critical thinking, and time management throughout the dissertation process.
- Enhance employability in marketing by applying advanced knowledge and research skills to solve real-world marketing problems.
No additional information available.
This module will be delivered via:
- Workshops,
- Voluntary support classes.
- Independent study.
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Written Dissertation 15,000 words |
|
|
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
100 per cent Coursework Mark
Reassessment
100 per cent Coursework Mark
Module supervisor and teaching staff
Dr Muhammad Akram, email: m.akram@essex.ac.uk.
Dr Shakaib Akram
ebspgtad@essex.ac.uk
No
No
No
Dr Stephanie Anderson
Dr Aris Kartsaklas
Brunel University London
Senior Lecturer
Available via Moodle
Of 2 hours, 2 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.
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