International Business Plan

The details
Essex Business School
Southend Campus
Full Year
Postgraduate: Level 7
Thursday 08 October 2020
Friday 02 July 2021
28 June 2019


Requisites for this module



Key module for

MSC N12012 International Business and Entrepreneurship,
MSC N12018 International Business and Entrepreneurship,
MSC N12024 International Business and Entrepreneurship,
MSC N120MO International Business and Entrepreneurship

Module description

International business plan is an important roadmap for the businesses which engage in international business activities, and contribute to business success in overseas markets. The international plan project helps students to identify the opportunities and challenges it poses to entrepreneurial firms, large and small.

This type of study offers rationale for strategic failure of international business activities, and provide students with an advanced understanding of different forms of globalisations, including exporting, importing, offshoring, sourcing, foreign direct investment, licensing, franchising, management contracts, turnkey operation, tourism and transportation. At the end of the study, students are expected to illustrate the conditions under which it is beneficial for a firm to go abroad, and analyse when, why and how a firm should go abroad.

Module aims

The aim of dissertations and plans are to give students an opportunity to manage a research project from beginning to end under the guidance of an individual supervisor.
In developing these, students will be using the framework for research skills and the boundaries of their research identified in Research Methods module. Students will be expected to draw on appropriate literature to construct a research framework and theoretical context, explain the logic of research methodology, the rationale for data collection and analysis and draw relevant empirical findings.

Module learning outcomes

On successful completion students should be able to:
• demonstrate evidence of a thorough and comprehensive understanding of relevant literature in the field of management science and entrepreneurship.
• Locate and read relevant literature and produce summaries and critical analysis of the relevant literature.
• Demonstrate critical thinking involving the consideration of alternative approaches and research methods.
• Apply an appropriate design methodology to achieve aims and objectives of research project.
• Use Gantt charts and time management techniques to plan and manage a research project.
• Record plans, ideas, results, and reflections in a written journal.
• Work as an individual to specify and design research project under the guidance of a supervisor.
• Demonstrate written communication and analytical skills though the writing of the interim report and reflective journal, and final project report.
• Discuss ideas informally with academic supervisors.

Module information

No additional information available.

Learning and teaching methods

To develop their own dissertations/planes, students will employ the theory and practical skills learnt in Research Method modules. They will use as appropriate for their project: quantitative research methods (i.e. linear regression analysis); qualitative research design (i.e. case study, in-depth interviews) or a mixed methods approach. They will demonstrate the ability to collect and use primary or secondary data and analyse these to address their proposed research questions.


This module does not appear to have a published bibliography.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework   International Business Plan    100% 

Overall assessment

100 per cent Coursework Mark


100 per cent Coursework Mark

Module supervisor and teaching staff
Dr Guven Demirel, email:
Individual supervisors allocated according to topic



External examiner

Dr Ping Zheng
Canterbury Christ Church University
Available via Moodle
No lecture recording information available for this module.


Further information
Essex Business School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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