Independent Study Project: Management/Marketing

The details
Essex Business School
Colchester Campus
Undergraduate: Level 6
Monday 15 January 2024
Friday 22 March 2024
21 August 2023


Requisites for this module
(BE400 or BE410 or BE511) and BE425
BE939, BE940



Key module for


Module description

This module seeks to bring together the knowledge and understanding you have gained during the Business Management, Management and Marketing, and Business Management and/with Modern Languages degree courses.

This module will enable you to apply and integrate your research skills and combine them with your business skills by investigating a contemporary issue in business, management or marketing and developing a problem or practice-oriented report on it.

Module aims

The aims of this module are:

  • To develop a deep understanding of a business, marketing, or management issue of interest.

  • To analyse a range of literature, documentary evidence and/or other available primary source material.

  • To demonstrate a critical understanding of the issues facing businesses and society in the world today.

Module learning outcomes

By the end of this module, students will be expected to be able to:

  1. Identify, plan, organise, and complete a self-directed project related to business, management, or marketing.

  2. Show the ability to use various research and transferable skills to produce a clear and concise analytical report on a business or management issue.

  3. Apply relevant theories and conceptual and analytical frameworks to real-life business problems.

  4. Demonstrate essential skills including independent work, time management, collecting and analysing data, and effective communication of professional work through text, visuals and speech.

  5. Evaluate the process and outcome of the project and suggest potential areas for further study.

Skills for Your Professional Life (Transferable Skills)

By the end of this module, students should have enhanced the following key professional and transferable skills:

  1. Written Communication – through the preparation of a final report.

  2. Research Skills – through the retrieval, evaluation and synthesis of published academic research and commercial and professional literature.

  3. Critical Thinking – through the evaluation and critique of published academic, commercial and professional literature.

  4. Digital and Technical Fluency – through the use of internet and electronic database searches to obtain published academic research and commercial and professional literature; or through research into on-line communities, for example.

  5. Innovation and Curiosity – through the development of a research question and awareness of the academic process.

  6. Data and Analytics – through the evaluation of published research.

  7. Personal Brand – through the development of all these skills to enhance your curriculum vitae.

  8. Commercial Awareness – through the evaluation and critique of professional and commercial literature.

Module information

This module is a one-term project where you will critically investigate a contemporary issue in business, management or marketing. Crucially, while you will be expected to provide evidence for your findings and recommendations, there is less emphasis on data collection and analysis than on the Individual Research Project: Management and Marketing module.

This module will rely on the knowledge and skills imparted in core and compulsory modules and reinforce the research-led environment that is a hallmark of Essex graduates.

Learning and teaching methods

This module is delivered via:

  • Independent study.
  • Lectures.
  • Voluntary workshops.
  • Group meetings.
  • Supervisory sessions.

This module is an independent study module where you decide when and how you carry out the tasks.

There are also four required one-hour lectures during the term and the same number of voluntary workshops to help you with your project.

Overall, you will have a facilitated learning activity each week for half the term to get and keep your project going. Students will also have access to a tutor who will help you with the research process and who you can turn to for support.

Lectures and meetings with your tutor will provide guidance on the work process as well as the structure and format of the coursework assignments. Key information on the module and assignments will be made available on Moodle. The module leader will also periodically email further guidance and reminders.

Your tutor is your primary contact and support during the process. Be sure to seek their advice during group meetings as well as academic support hours during term time. You, however, are ultimately responsible for the scheduling, development and completion of the project. To reiterate, this is an independent, self-directed project.

The module consists of two lectures, skills-focused workshops and two Spring Term group meetings on the processes of conducting and completing the Final Year Project. Each project is different, however, and has its own, project specific requirements. You will have two Spring Term group meetings.

Typically, meetings would be arranged for the following milestones:

  • Group meeting to discuss your topic and the development of your draft.
  • Group meeting to discuss the writing process and the presentation.

In addition, during the support class lectures, the Essex Sloman Library team will provide guidance on drawing upon library resources in the development of your projects.

Throughout the term you will have access to your tutor (primarily during their Academic Support Hours). The Essex Business School Learning Team is also there to help and support you in your development of your study and research skills.


The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   PRESENTATION    25% 
Coursework   Outline    0% 
Coursework   COURSEWORK PORTFOLIO    75% 

Additional coursework information

The coursework comprises:

  • c/w 1: A first draft of the report (formative 0%)
  • c/w 2: Coursework portfolio, 4000 word practice-oriented business report (75%)
  • c/w 3. A 12 minute presentation or video (25%)

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Pasi Ahonen, email:
Dr Pasi Ahonen



External examiner

Dr Muhammad Asif Khan
University of Birmingham
Associate Professor of Human Resource Management & Organisational Behaviour
Available via Moodle
No lecture recording information available for this module.


Further information
Essex Business School

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