The details
Essex Business School
Colchester Campus & Apprenticeship Location
Autumn & Spring
Postgraduate: Level 7
Thursday 03 October 2019
Saturday 14 December 2019
27 April 2020


Requisites for this module



Key module for

MBA N200DA The Essex MBA (Degree Apprenticeship),
MBA N200DJ The Essex MBA (Degree Apprenticeship)

Module description

This module is designed to encourage students to reflect on a variety of issues relating to business strategy, such as: the nature of business strategy; the approaches to strategy development; the implications of strategic choices; stakeholder interests and the wider context of strategy.

In particular, the module encourages students to evaluate many of the aspects of strategy and strategic thinking that are not usually reflected upon. This module provides students with an insight into the nature of business strategy and its implications, which go beyond what might be expected in the standard text book.
Consequently, the module offers an insight into a range of current business issues, management dilemmas, ethical considerations, and general governance issues relating to the strategic direction of organizations. Overall, the module provides an introduction to strategy and a critical examination of its application in practice.

Module aims

The main aim of the module is to enable students to have an understanding of the nature of business strategy and to evaluate its meaning and implications in practice

Module learning outcomes

On successful completion of the module, students will be able to:

1. Recognise and understand the many varied principles, practices and perspectives involved in business strategy making;

2. Demonstrate advanced knowledge and understanding in relation to issues underlying mainstream interpretations of strategic processes;

3. Understand the importance of ideological positions and ethical principles in relation to strategic aspirations and to demonstrate an understanding of the complicated governance issues involved in strategic decision making

4. Critically evaluate the different tools and techniques used in strategy making

Module information

Skills for Your Professional Life (Transferable Skills)

As part of this module you will be able to gain the following transferable skills:

1. Enhance your written communication skills through a written assignment

2. Improve your oral communication through a formal presentation as part of group work and further informal in-class discussions

3. Develop your research and critical thinking skills by researching a current business case and applying strategy models to make recommendations to a company. This will also greatly develop your commercial awareness

4. Enhance your teamwork and collaboration experience through extensive group work

Learning and teaching methods

Lectures and Seminars


This module does not appear to have any essential texts. To see non-essential items, please refer to the module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework   Group Presentation    25% 
Coursework   2,500 word essay    75% 

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Prof Nicolas Forsans, email:
Dr Noelia-Sarah Reynolds, email:
Noelia Reynold & Nicolas Forsans &



External examiner

No external examiner information available for this module.
Available via Moodle
Of 30 hours, 30 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

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