BE511-5-SP-CO:
Marketing Management
2024/25
Essex Business School
Colchester Campus
Spring
Undergraduate: Level 5
Current
Monday 13 January 2025
Friday 21 March 2025
15
13 August 2024
Requisites for this module
BE400 or BE501 or IA711
(none)
(none)
(none)
BE440, BE518, BE530, BE535, BE938, BE939, BE940
BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA N1R9 Business Management with a Modern Language,
BSC N2N5 Marketing Management (Including Foundation Year),
BSC NN25 Marketing Management,
BSC NN2M Marketing Management (Including Placement Year),
BSC NNF5 Marketing Management (Including Year Abroad),
MMANNN35 Marketing Management,
MMANNN36 Marketing Management (Including Placement Year),
MMANNN37 Marketing Management (Including Year Abroad),
BA N29RCO Business Management with Language Studies
This module covers the core elements of marketing management, building on fundamental marketing and broader business concepts.
The aims of this module are:
- Students will develop an understanding of the core components of marketing management.
- Students will develop an understanding of the role and importance of market research by conducting their own research and analysing their findings.
- Students will learn how to identify and evaluate market segments through an exploration of the Segmentation, Targeting and Positioning (STP) process.
- Students will learn fundamental branding principles.
- Students will learn about the Extended Marketing Mix and marketing planning.
By the end of this module, students will be expected to be able to:
- Demonstrate a practical understanding of the role of marketing management and marketing planning in helping products and services succeed in competitive environments.
- Demonstrate a practical understanding of the Segmentation, targeting, and Positioning (STP) process.
- Demonstrate a practical understanding of the role of branding in positioning products and services.
- Demonstrate a practical understanding of the importance of managing the Extended Marketing Mix and Marketing Communications effectively to target specific consumer segments.
Skills for Your Professional Life (Transferable Skills)
- Important marketing skills as you put theory into action.
- Research skills as you conduct your own market research.
- Skills related to innovativeness and curiosity as you develop ideas based on your research findings.
- Teamwork skills as you engage in group-work.
- Skills related to creativity, critical thinking and reflection as you solve marketing problems.
This module explores marketing planning; the segmentation, targeting and positioning (STP) process; fundamental branding principles; and the extended marketing mix (product, price, promotion, place, people, process, and physical environment).
This module will be delivered via:
This module does not appear to have a published bibliography for this year.
Assessment items, weightings and deadlines
| Coursework / exam |
Description |
Deadline |
Coursework weighting |
| Coursework |
Individual Essay 1 |
19/02/2025 |
30% |
| Coursework |
Group Presentation |
21/03/2025 |
20% |
| Coursework |
Individual Essay 2 |
23/04/2025 |
50% |
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Overall assessment
Reassessment
Module supervisor and teaching staff
Dr Min Yan, email: min.yan@essex.ac.uk.
Dr Min Yan & Mr Iman Jana
min.yan@essex.ac.uk
No
Yes
No
Dr Muhammad Asif Khan
Available via Moodle
No lecture recording information available for this module.
Disclaimer: The University makes every effort to ensure that this information on its Module Directory is accurate and up-to-date. Exceptionally it can
be necessary to make changes, for example to programmes, modules, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements,
industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to modules may for example consist
of variations to the content and method of delivery or assessment of modules and other services, to discontinue modules and other services and to merge or combine modules.
The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.
The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.