Introduction to Management and Marketing

The details
Essex Business School
Colchester Campus
Full Year
Undergraduate: Level 4
Thursday 03 October 2019
Friday 26 June 2020
10 January 2020


Requisites for this module


BE410, BE411, BE413, BE420, BE421, BE422, BE425, BE426, BE431, BE440, BE511, BE515, BE518, BE530, BE910, BE916, BE938, SK183

Key module for

BSC N400 Accounting,
BSC N401 Accounting (Including Foundation Year),
BSC N402 Accounting (Including Year Abroad),
BSC N404 Accounting (Including Placement Year),
BSC N420 Accounting and Finance,
BSC N422 Accounting and Finance (Including Placement Year),
BSC NN43 Accounting and Finance (Including Foundation Year),
BSC NNK3 Accounting and Finance (Including Year Abroad),
BSC NN24 Accounting and Management,
BSC NN27 Accounting and Management (Including Placement Year),
BSC NN42 Accounting and Management (Including Foundation Year),
BSC NNK2 Accounting and Management (Including Year Abroad),
BSC N4L1 Accounting with Economics (Including Foundation Year),
BSC NKL1 Accounting with Economics (Including Year Abroad),
BSC NL41 Accounting with Economics,
BSC NL44 Accounting with Economics (Including Placement Year),
BSC N390 Banking and Finance,
BSC N392 Banking and Finance (Including Placement Year),
BSC NH90 Banking and Finance (Including Year Abroad),
BSC N200 Business Management,
BSC N201 Business Management (Including Foundation Year),
BSC N202 Business Management (Including Year Abroad),
BSC N204 Business Management (Including Placement Year),
BA NR19 Business Management and Modern Languages,
BA N1R9 Business Management with a Modern Language,
BSC N300 Finance,
BSC N301 Finance (Including Foundation Year),
BSC N302 Finance (Including Year Abroad),
BSC N304 Finance (Including Placement Year),
BSC N340 Financial Management,
BSC N343 Financial Management (Including Placement Year),
BSC NH40 Financial Management (Including Year Abroad),
BA T7N2 Latin American Studies with Business Management,
BA T7N4 Latin American studies with Business Management (Including Foundation Year),
BSC NN25 Management and Marketing,
BSC NN2M Management and Marketing (Including Placement Year),
BSC NNF5 Management and Marketing (Including Year Abroad),
BA 9L11 Management Economics (Including Placement Year),
BA L108 Management Economics,
BA L190 Management Economics (Including Foundation Year),
BA L192 Management Economics (Including Year Abroad),
BSC 5M00 Management Economics (Including Placement Year),
BSC L109 Management Economics,
BSC L191 Management Economics (Including Foundation Year),
BSC L193 Management Economics (Including Year Abroad),
LLB MN00 Law with Business,
LLB MN01 Law with Business (Including Year Abroad),
LLB MN02 Law with Business (Including Placement Year),
BA P520 Journalism with Business Management,
BA N19R Business Management and Language Studies,
BSC N344 Finance and Management,
BSC N345 Finance and Management (Including Year Abroad),
BSC N346 Finance and Management (Including Placement Year),
BSC N347 Finance and Management (Including Foundation Year),
BA LN10 Business Economics,
BA LN11 Business Economics (Including Year Abroad),
BA LN12 Business Economics (Including Placement Year)

Module description

Introduction to Management & Marketing is a broad-ranging module which is intended to provide a foundation in the most significant issues in management and marketing theory and practice, as well as to prepare you for related modules in subsequent years of your degree course.

Because theoretical explanations – i.e., academic interpretations of what managers do and even of what they say they do – and what managers actually do in real organisations on a day-to-day basis may differ, we will also draw out some of the connections and disjunctures between management theory and management practice. Our teaching also emphasises the ethics of managing, how to balance the bottom line of the business with the organisation's wider responsibilities to society and other stakeholders.

Module aims

The module aims to:

1. Provide a grounding in a wide range of management and marketing theories;

2. Introduce both the history and the contemporary context of management and marketing practice;

3. Emphasise that management and marketing are multi-faceted and complex activities;

4. Prepare students for future study on management as well as marketing modules.

Module learning outcomes

On successfully completing this module students should:

1. Be able to identify and explain key management and marketing concepts and theories;

2. Be equipped to interrogate and discuss a range of management and marketing activities;

3. See management and marketing activities as both varied and complicated and have the ability to challenge received wisdom about management and marketing theory and practice;

4. Have acquired the knowledge and intellectual skills necessary for future study on modules in management, marketing and organisational studies.

After completing this module students should have:

1. Enhanced their written communication skills through producing discursive coursework assignments

2. Improved their oral communication skills by taking part in a group presentation

3. Enhanced their individual research skills through researching two coursework assignments and a group project

4. Developed their critical thinking skills by reading and commenting on management and marketing articles with guidance

5. Improved their collaborative and team working skills by taking part in a short group project

6. Developed their digital/technical fluency through the use and application of Microsoft Office software package and Library search engines.

7. Developed an awareness of their personal brand through reflecting on their participation in a group project

8. Begun to develop commercial awareness through recognising the relevance and importance of management and business theory in analysing current and recent news stories/ case studies and examples.

Module information

No additional information available.

Learning and teaching methods

The module will be taught through two hour weekly lecture sessions. The lecture sessions will combine traditional lectures, which provide basic coverage of the relevant ideas, theories and concepts, and activities, which may involve the individual completion of exercises, watching audio-visual material or group work where appropriate. These activities are intended to illuminate understanding of the issues covered in the lecture. Starting in week 3, the lecture sessions will be complemented by a series of fortnightly classes. These classes will take place in a seminar room. The classes are an essential part of the module and form the basis of: 1. a group project and presentation in the Autumn term, which gives added insight to the concepts and theories of groups and teams. 2. detailed advice to help you in your coursework in the Autumn and Spring terms.


  • Clegg, Stewart; Kornberger, Martin; Pitsis, Tyrone; Mount, Matthew. (2019) Managing and organizations: an introduction to theory and practice, Los Angeles: SAGE.
  • Pitsis, Tyrone. (2016) 'Managing sensemarking', in Managing & organizations: an introduction to theory and practice, Los Angeles: SAGE., pp.17-50
  • Baines, Paul; Fill, Chris; Rosengren, Sara; Antonetti, Paolo. (2017) Fundamentals of marketing, Oxford: Oxford University Press.
  • Managing and Organizations - Companion website,

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework   AUTUMN TERM MC TEST     40% 
Coursework   SPRING TERM ESSAY   19/03/2020  60% 
Exam  180 minutes during Summer (Main Period) (Main) 

Overall assessment

Coursework Exam
50% 50%


Coursework Exam
50% 50%
Module supervisor and teaching staff
Dr Noelia-Sarah Reynolds, email:
Nicholas Beuret, Simon Carmel, Atika Kemal, James Fowler, Pasi Ahonen, Sophie Hales, Shakaib Akram



External examiner

No external examiner information available for this module.
Available via Moodle
Of 121 hours, 117 (96.7%) hours available to students:
4 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

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