Essex Business School
Postgraduate: Level 7
Monday 15 January 2024
Friday 22 March 2024
21 August 2023
Requisites for this module
MSC N10012 Entrepreneurship and Innovation,
MSC N100MO Entrepreneurship and Innovation
This module is concerned with strategic innovation management for corporate competitive advantage. It provides students with the knowledge to understand, and the skills to manage, innovation at the operational and strategic levels. Specifically, it integrates the management of market, organizational and technological change to enhance competitiveness of the firm.
The module explores innovation and competitive advantage, innovation processes, and capabilities in the context of globalisation. The module will draw on material from the literature on strategic management, entrepreneurship and creativity management, international marketing, and organisational study and human resource management, to provide a basis for a critical understanding of the value of effective innovation management for initiating and sustaining competitive advantage.
The aims of this module are:
- To enable students to acquire a critical understanding of innovation at the operational and strategic levels in the strategic innovation management context.
- To help students obtain a critical understanding of the contexts, processes, structure and capabilities in managing innovation in a fast changing globalised business environment.
By the end of this module, students will be expected to be able to:
- Demonstrate a critical understanding of the nature of, and relationships between, innovation management and competitive advantage.
- Demonstrate a critical understanding of the fundamentals of innovation, at the operational and strategic levels.
- Have acquired management tools and techniques with which to effectively manage innovation within organisations.
- Have developed practical skills in comparing and contrasting different theoretical and practical approaches to leading and managing innovative organisations.
- Have developed transferable skills in written communication, use of IT, and problem solving through case discussion in seminars and assessments.
- Have developed skills for your professional life by improving oral communication skills through giving seminar presentations.
Indicative Syllabus Information
The module is structured to cover six broad and interrelated issues:
- Defining innovation management
- Developing an innovation strategy
- Establishing effective external linkages
- Managing the innovation process
- Building an innovative organisation
- Managing innovation performance
This module will be delivered via:
- Lectures; seminars; discussion of case studies; discussion of journal articles; class exercises; group work; tutorials.
The lectures will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts.
The seminars will focus extensively on business case studies and selected journal articles. Cases are sourced primarily from the European Case Clearing House (ECCH), Harvard Business Cases, FT Reports and other international case banks to encourage students to analyse innovation in different business contexts and develop strategic approaches in response to the case requirements.
The class exercise will be combined with group work to provide students with the opportunity to develop critical and practical problem skills.
The above list is indicative of the essential reading for the course.
The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students.
Further reading can be obtained from this module's reading list
Assessment items, weightings and deadlines
|Coursework / exam
Exam format definitions
- Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
- In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
- In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
- In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary,
for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.
Your department will provide further guidance before your exams.
Module supervisor and teaching staff
Dr Xiaoying Li, email: firstname.lastname@example.org.
Dr Xiaoying Li
Dr Ping Zheng
Canterbury Christ Church University
Available via Moodle
Of 10 hours, 10 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.
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