International Business and Strategy

The details
Essex Business School
Southend Campus
Postgraduate: Level 7
Monday 13 January 2025
Friday 21 March 2025
06 November 2023


Requisites for this module



Key module for

MSC N12012 International Business and Entrepreneurship,
MSC N120MO International Business and Entrepreneurship,
MPHDN10348 Business Administration,
PHD N10348 Business Administration,
MPHDN10448 Entrepreneurship,
PHD N10448 Entrepreneurship,
MPHDN20448 Management Studies,
PHD N20448 Management Studies

Module description

This module is designed to provide students with an advanced understanding of international business and strategy, the content and processes of different international expansion modes. The module begins by explaining 'why' firms internationalise and describing the factors that influence the decision to do so.

The module describes different forms of international expansion, from equity and non-equity forms of expansion to online and offline forms of expansion. It then explains 'how' firms internationalise according to different theories of the internationalisation process. The remaining lectures are dedicated to discussing how markets for expansion are selected, evaluated and entered.

Module aims

The main aim of the module is to equip students with a thorough and critical understanding of the methods used by different types of firms to enter and develop their business in the international market place. It is envisaged that such a critical understanding will enable students to consider different management opportunities in business operating in the international market place.

Module learning outcomes

On successful completion of the module students should be able to:

1. Obtain a critical understanding of international business and strategy and theoretical approaches in this domain

2. Critically assess and analyse global market opportunities for expansion of firms

3. Understanding and critique different modes/forms of international expansion

4. Obtain a critical understanding of how processes of internationalisation apply to SMEs and international new ventures

5. Obtain a critical understanding of strategy and organisation in the international firms

6. Obtain critical understanding of international strategies of corporate social responsibility

7. Critically assess and analyse opportunities for expansion in emerging and transition economies

Module information

No additional information available.

Learning and teaching methods

The following learning and teaching methods will inform the pedagogic structure of the course: Lectures; Seminars; Discussion of case studies; Discussion of journal articles; Class exercises; Group work; The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. The seminars will focus extensively on business case studies and selected journal articles. Cases are drawn from a variety of sources including key business newspapers, journal articles, European Case Clearing House (ECCH) and Harvard Business Cases to encourage students to analyse international business environment in different business contexts and develop strategic approaches in response to the case requirements. The seminars are designed to help students to both develop and analyse case studies. The class exercise will consist of individual and group work based on self-assessment questions and on other set tasks to provide students with the opportunity to develop critical and practical problem skills.


This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   Individual Essay    100% 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Prof Rashedur Chowdhury, email:
Prof Rashedur Chowdhury



External examiner

Prof Wantao Yu
University of Roehampton
Professor of Supply Chain Management
Available via Moodle
Of 50 hours, 50 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.


Further information
Essex Business School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

Disclaimer: The University makes every effort to ensure that this information on its Module Directory is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to programmes, modules, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to modules may for example consist of variations to the content and method of delivery or assessment of modules and other services, to discontinue modules and other services and to merge or combine modules. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.