International Business and Strategy
Essex Business School
Postgraduate: Level 7
Sunday 17 January 2021
Friday 26 March 2021
17 January 2020
Requisites for this module
MSC N12012 International Business and Entrepreneurship,
MSC N120MO International Business and Entrepreneurship
This module is designed to provide students with an advanced understanding of international business and strategy, the content and processes of different international expansion modes. The module begins by explaining 'why' firms internationalise and describing the factors that influence the decision to do so.
The module describes different forms of international expansion, from equity and non-equity forms of expansion to online and offline forms of expansion. It then explains 'how' firms internationalise according to different theories of the internationalisation process. The remaining lectures are dedicated to discussing how markets for expansion are selected, evaluated and entered.
The main aim of the module is to equip students with a thorough and critical understanding of the methods used by different types of firms to enter and develop their business in the international market place. It is envisaged that such a critical understanding will enable students to consider different management opportunities in business operating in the international market place.
On successful completion of the module students should be able to:
1. Obtain a critical understanding of international business and strategy and theoretical approaches in this domain
2. Critically assess and analyse global market opportunities for expansion of firms
3. Understanding and critique different modes/forms of international expansion
4. Obtain a critical understanding of how processes of internationalisation apply to SMEs and international new ventures
5. Obtain a critical understanding of strategy and organisation in the international firms
6. Obtain critical understanding of international strategies of corporate social responsibility
7. Critically assess and analyse opportunities for expansion in emerging and transition economies
No additional information available.
The following learning and teaching methods will inform the pedagogic structure of the course:
Discussion of case studies;
Discussion of journal articles;
The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts.
The seminars will focus extensively on business case studies and selected journal articles. Cases are drawn from a variety of sources including key business newspapers, journal articles, European Case Clearing House (ECCH) and Harvard Business Cases to encourage students to analyse international business environment in different business contexts and develop strategic approaches in response to the case requirements. The seminars are designed to help students to both develop and analyse case studies.
The class exercise will consist of individual and group work based on self-assessment questions and on other set tasks to provide students with the opportunity to develop critical and practical problem skills.
- Verbeke, Alain. (2013) International business strategy : rethinking the foundations of global corporate success, Cambridge: Cambridge University Press.
- Frynas, Jedrzej George; Mellahi, Kamel. (no date) Global strategic management, Oxford: Oxford University Press.
The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.
Assessment items, weightings and deadlines
|Coursework / exam
Module supervisor and teaching staff
Dr Svetlana Warhurst, email: firstname.lastname@example.org.
Dr Svetlana Warhurst
Dr Ping Zheng
Canterbury Christ Church University
Available via Moodle
Of 21 hours, 21 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.
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