Business Model Innovation

The details
Essex Business School
Southend Campus
Undergraduate: Level 6
Thursday 03 October 2024
Friday 13 December 2024
02 July 2024


Requisites for this module



Key module for


Module description

The last two decades have seen a wide experimentation in the value proposition that underlies a business. New business models exemplified by firms like Amazon, AirBnB, and Uber have been enabled by new technological changes and fired the imagination of countless young entrepreneurs all over the world. This course moves away from the heroics to take a scholarly view of what is involved in business model innovation.

Students in their final year, who have finished studying about business plans, will find this course useful. It will teach them to think about the strategy implicit in different types of business models and to appreciate that business models can both leverage a strength and protect the company against competitive threats.


Module aims

The aims of this module are: 

  • To give students a basic understanding of business model innovation

  • To classify the various types of business model innovation and to learn how business models can emphasise a firm’s strengths and protect it from its vulnerabilities

Each topic will be taught using case studies which students will be expected to read in advance of the lecture and which will provide the focal point of discussion during the hour long seminar that follows the lecture.


Module learning outcomes

By the end of this module, students will be expected to be able to: 

  1. Develop knowledge and understanding of practices, models, theoretical perspectives and interpretations of business model innovation  

  2. Develop knowledge and understanding of the inter-relationships between the external environment (including technological changes) on the value proposition that underpins the firm, and vice versa 

  3. Develop knowledge and understanding of the different types of business model innovation 

  4. Develop cognitive skills of critical thinking & analysis 

  5. Develop professional skills such as the use research case materials

  6. Apply knowledge & understanding from the module to cases


Module information

No additional information available.

Learning and teaching methods

This module will be delivered via: 

  • Lectures: 10 hours.
  • Seminars: 10 hours.



This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting
Coursework   Individual Essay    100% 

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Charan Bhattarai, email:
Dr Charan Bhattarai Student Services Advisor – 01702 328488



External examiner

Dr Vikrant Shirodkar
University of Sussex
Senior Lecturer In International Business
Available via Moodle
Of 20 hours, 20 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s), module, or event type.


Further information
Essex Business School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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