Business Model Innovation

The details
Essex Business School
Southend Campus
Undergraduate: Level 6
Thursday 08 October 2020
Friday 18 December 2020
03 June 2020


Requisites for this module



Key module for


Module description

The last two decades have seen a wide experimentation in the value proposition that underlies a business. New business models exemplified by firms like Amazon, AirBnB, and Uber have been enabled by new technological changes and fired the imagination of countless young entrepreneurs all over the world. This course moves away from the heroics to take a scholarly view of what is involved in business model innovation.

Students in their final year, who have finished studying about business plans, will find this course useful. It will teach them to think about the strategy implicit in different types of business models and to appreciate that business models can both leverage a strength and protect the company against competitive threats.

Module aims

The course aims to give students a basic understanding of business model innovation, to classify the various types of business model innovation and to learn how business models can emphasise a firm’s strengths and protect it from its vulnerabilities. Each topic will be taught using case studies which students will be expected to read in advance of the lecture and which will provide the focal point of discussion during the hour long seminar that follows the lecture.

Module learning outcomes

The module provides opportunities for students to develop and demonstrate knowledge and understanding, qualities, skills and other attributes in the following areas:

1. Develop knowledge and understanding of practices, models, theoretical perspectives and interpretations of business model innovation

2. Develop knowledge and understanding of the inter-relationships between the external environment (including technological changes) on the value proposition that underpins the firm, and vice versa

3. Develop knowledge and understanding of the different types of business model innovation

4. Develop cognitive skills of critical thinking & analysis

5. Develop professional skills such as the use research case materials

6. Apply knowledge & understanding from the module to cases

Module information

No additional information available.

Learning and teaching methods

Lectures: 10 hours. Seminars: 10 hours.


  • Allan Afuah. (2018) Business Model Innovation: Concepts, Analysis, and Cases: Routledge; 2 edition.
  • Afuah, Allan. (2014) Business model innovation: concepts, analysis, and cases, London: Routledge.

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework   Individual Report    30% 
Coursework   Individual Essay    70% 

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Prof Suma Athreye, email:
Prof. Suma Athreye Student Services Advisor – 01702 328488



External examiner

Dr Omar Al-Tabbaa
University of Kent
Senior Lecturer in Strategy & International Business
Available via Moodle
Of 19 hours, 18 (94.7%) hours available to students:
1 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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