Tourism Marketing

The details
Essex Business School
Southend Campus
Undergraduate: Level 6
Sunday 17 January 2021
Friday 26 March 2021
03 June 2020


Requisites for this module



Key module for

BSC N832 Tourism Management,
BSC N833 Tourism Management (Including Year Abroad),
BSC N834 Tourism Management (Including Placement Year),
BSC N835 Tourism Management (Including Foundation Year),
BSC N835CO Tourism Management (Including Foundation Year)

Module description

This module intends to introduce students to the key theoretical concepts, issues and trends in tourism marketing. The module addresses the complexities of destination marketing and offers a framework to interpret the challenges destinations encounter in the effort to attract customers to a specific destination within the highly competitive global arena. The module is structured around several key themes in tourism and destination marketing.

Module aims

The main aim of the module is to enable students to develop a critical understanding and appreciation of tourism marketing. Students will gain insights into the variety of destination marketing organizations working alongside the tourism industry towards developing an integrated marketing approach. The topics covered include not only the exploration of factors determining the competitiveness of successful tourist destinations, but also the initiative taken towards the preservation of societal and environmental sustainability

Module learning outcomes

On successful completion of the module, students will be able to:

1. Understand the notion of tourism marketing, destination marketing strategy and planning

2. Have a critical understanding of the systemic model to manage and market destinations

3. Have a critical understanding of the concepts, issues and trends pertaining to tourism marketing communications, tourism products, place strategy and pricing

4. Have a critical awareness of the social, ethical and economic aspects of tourism, including issues around sustainability in tourism

Module information

No additional information available.

Learning and teaching methods

The learning and teaching methods for the module will use a combination of: - Lectures from the departmental staff and guest speakers - Seminars - Discussion of case studies and journal articles - Class exercises - Individual and group work - Signposting to additional resources


  • Kotler, Philip; Bowen, John; Makens, James; Baloglu, Seyhmus. (2017) Marketing for hospitality and tourism, Harlow, Essex: Pearson.

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework   Individual Essay    100% 

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Charan Bhattarai, email:
Dr Charan Bhattarai



External examiner

Dr Konstantinos Tomazos
Available via Moodle
Of 19 hours, 19 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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