Introduction to Business Analytics

The details
Essex Business School
Southend Campus
Undergraduate: Level 5
Monday 16 January 2023
Friday 24 March 2023
28 April 2022


Requisites for this module



Key module for


Module description

This module will offer an opportunity to develop the knowledge and skills in the domain of business analytics and data science.

It will focus on introducing different tools and approaches to support data analysis and decision making in business environment. The module is designed to enhance students' ability of data analysis to uncover embedded information useful for decision making.

Module aims

The aim of this module is to:
1. Provide a comprehensive understanding of key tools and methods of business analytics;
2. Develop practical skills and knowledge among students for data analytics and decision making;
3. Build confidence in students to apply data analytics tools and methods to support business decisions.

Module learning outcomes

On successful completion, students will be able:

A. To clearly understand the key concepts and approaches of business analytics and data science.
B. To clearly understand the role of data analytics in effective decision making in practice.
C. To evaluate the potential of data analytics in supporting complex decision making in real-world business environment.
D. To analyse the challenges in implementing business analytics tools and methods in practice.

Module information

Introduction to Business Analytics:
Introduction to Business Analytics
Key business intelligence tools for data analysis
Decision making under uncertainty

Optimisation and Simulation methods:
Introduction to optimisation methods
Simulation modelling with risk
Practical simulation modelling models

Advanced Data Analysis:
Classification methods
Clustering methods

Learning and teaching methods

The following learning and teaching methods will inform the pedagogic structure of the course: lectures, case studies, class exercises, group work, and signposting to other resources and support. Students will be encouraged and required to refer to a wide range of resources covering textbooks and academic peer reviewed journal articles, to build an understanding of theoretical concepts and refer to online platforms to follow current trends and practices concerning business analytics and decision making tools. The lectures will be developed around key concepts as mentioned in the indicative module content and will use a range of examples and cases from practice to demonstrate the application of theoretical concepts. The lectures will follow a weekly format of 2 hours (1 hour lecture and 1 hour seminar) per week for 10 weeks.


This module does not appear to have a published bibliography for this year.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Coursework weighting

Exam format definitions

  • Remote, open book: Your exam will take place remotely via an online learning platform. You may refer to any physical or electronic materials during the exam.
  • In-person, open book: Your exam will take place on campus under invigilation. You may refer to any physical materials such as paper study notes or a textbook during the exam. Electronic devices may not be used in the exam.
  • In-person, open book (restricted): The exam will take place on campus under invigilation. You may refer only to specific physical materials such as a named textbook during the exam. Permitted materials will be specified by your department. Electronic devices may not be used in the exam.
  • In-person, closed book: The exam will take place on campus under invigilation. You may not refer to any physical materials or electronic devices during the exam. There may be times when a paper dictionary, for example, may be permitted in an otherwise closed book exam. Any exceptions will be specified by your department.

Your department will provide further guidance before your exams.

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff



External examiner

No external examiner information available for this module.
Available via Moodle
No lecture recording information available for this module.


Further information
Essex Business School

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