Business Research Methods
Essex Business School
Undergraduate: Level 5
Sunday 17 January 2021
Friday 26 March 2021
03 June 2020
Requisites for this module
BE932, BE933, BE934, BE935
BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N104 Business Administration (Including Foundation Year),
BBA N104CO Business Administration (Including Foundation Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year),
BSC N124 International Business and Entrepreneurship (Including Foundation Year),
BSC N124CO International Business and Entrepreneurship (Including Foundation Year),
BSC N501 Marketing,
BSC N502 Marketing (Including Year Abroad),
BSC N504 Marketing (Including Placement Year),
BSC N505 Marketing (Including Foundation Year),
BSC N505CO Marketing (Including Foundation Year),
BSC N832 Tourism Management,
BSC N833 Tourism Management (Including Year Abroad),
BSC N834 Tourism Management (Including Placement Year),
BSC N835 Tourism Management (Including Foundation Year),
BSC N835CO Tourism Management (Including Foundation Year),
BSC N355 International Business and Finance,
BSC N356 International Business and Finance (Including Placement Year),
BSC N357 International Business and Finance (Including Year Abroad),
BSC N358 International Business and Finance (Including Foundation Year)
This module is designed to introduce students to the concepts of business research methods. The module focuses on the research process in business and management in general and entrepreneurship and small business in particular. The module addresses philosophical issues underlying management research. It focuses on the important issues of selection of an appropriate research methods and judge the quality and value of research outcomes.
The module is concerned with the development of an in-depth understanding and application of the variety of research methods, both in the quantitative and qualitative research designs. The course is structured to cover five broad and interrelated issues: a) nature of research, research design and planning; b) quantitative research design and data collection; c) qualitative research design and data collection; d) data interpretation and analysis; and e) writing up research proposal and presentation of results.
The module helps the student to critically examine issues of the selection of an appropriate research method and statistical packages to apply for a study of a range of entrepreneurship and business courses. The course seeks to enable students to acquire a critical understanding of the research methods that are used to study different aspects of business environment.
The course seeks to enable students to acquire a critical understanding of the research methods that are used to study different aspects of business environment. The module aims to equip students with the knowledge, skills, and competencies to carry out a sound academic research project supported by critical understanding of the use value of research methods and techniques.
The module aims to equip students with the knowledge, skills, and competencies to carry out a sound academic research project supported by critical understanding of the use value of research methods and techniques.
On successful completion of the unit the student should be able to:
1. Develop critical understanding of the nature of scientific inquiry in the context of the business environment
2. Demonstrate appropriate skills in research techniques for effective problem solving, in-depth investigation of key issues, and use of relevant learning materials
3. Become aware of research methods for producing empirical data analysis, quantitative and qualitative research outputs
4. Develop critical understanding of research methods, research design and instruments and their application in various business contexts.
The lectures will be developed around the key concepts of the research methods in business environment as mentioned in the indicative course content.
Seminars will explore understanding of theory and research scenarios. Steering group members will also be involved in supporting these workshops/seminars. The seminars will use a range of the live examples of research instruments such as questionnaire and case studies.
Group based workshops will be led by students to obtain better value through peer group networking, and also to learn from each other about concepts, issues, problems and their application and resolution.
The following learning and teaching methods will inform the pedagogic structure of the module:
- Group Work;
- Directed reading;
- Signposting to other resources and support.
- Bell, Emma; Bryman, Alan; Harley, Bill. (©2019) Business research methods, Oxford: Oxford University Press.
The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.
Assessment items, weightings and deadlines
|Coursework / exam
Module supervisor and teaching staff
Dr Abraham Zhang, email: email@example.com.
Dr Abraham Zhang
Dr Omar Al-Tabbaa
University of Kent
Senior Lecturer in Strategy & International Business
Available via Moodle
Of 27 hours, 27 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).
* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.
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