International Business Strategies

The details
Essex Business School
Southend Campus
Undergraduate: Level 5
Monday 13 January 2020
Friday 20 March 2020
08 January 2020


Requisites for this module



Key module for

BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N104 Business Administration (Including Foundation Year),
BBA N104CO Business Administration (Including Foundation Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year),
BSC N124 International Business and Entrepreneurship (Including Foundation Year),
BSC N124CO International Business and Entrepreneurship (Including Foundation Year)

Module description

This module introduces students to the content and processes of international market expansion, with insights into pre-entry decision making and post-entry management. As a continuation of the module on the International Business Environment, this module provides students with a basic understanding of key concepts and issues in the internationalisation process.

The module begins by discussing theoretical perspectives on international expansion. It then goes on to describe different modes of international expansion including non-equity and equity modes. It describes how new markets for entry are selected, and what kinds of strategies entrepreneurs can use to entering these markets.

The remaining lectures are dedicated to the control and management of operations abroad.

Module aims

The purpose of this module is to provide students with an in-depth understanding of the key concepts and issues surrounding the processes involved in international expansion. It encourages students to think critically about internationalisation processes and equips them with the knowledge and tools within which to make decisions to enter new markets and manage international operations effectively.

Module learning outcomes

On successful completion of this module students should be able to:

1. Define key concepts surrounding international expansion

2. Analyse different theoretical approaches to international expansion

3. Understand, describe, and assess the different modes of expansion available to entrepreneurs, and select an entry mode

4. Determine which modes of expansion are aligned with entrepreneurial incentives

Module information

Lectures will be developed around the key concepts as mentioned in the indicative course content and will use a range of examples and cases from business practice to demonstrate the application of theoretical concepts. Lectures will run for two hours, once per week.

Seminars / classes will focus extensively on class exercises and discussions of journal articles. The seminars will take place during class time, three times during the term. Class exercises will be combined with group work to provide students with the opportunity to develop critical and practical problem skills. Seminars will take place during class time at the lecturer's discretion i.e. some classes will warrant a full two-hour lecture.

Learning and teaching methods

The following learning and teaching methods will inform the pedagogic structure of the course: Lectures Seminars Discussion of case studies Discussion of journal articles Class exercises Group work


  • Cavusgil, S. Tamer; Knight, Gary; Riesenberger, John R. (no date) International business : the new realities.
  • Cavusgil, S. Tamer; Knight, Gary A.; Riesenberger, John R.; dawsonera. (2017) International business: the new realities, Boston: Pearson.

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework   Individual Essay    100% 
Exam  1440 minutes during Summer (Main Period) (Main) 

Overall assessment

Coursework Exam
50% 50%


Coursework Exam
50% 50%
Module supervisor and teaching staff
Prof Matthew Allen, email:
Matthew Allen; Oluwatosin Adebola-Akande



External examiner

Dr Omar Al-Tabbaa
University of Kent
Senior Lecturer in Strategy & International Business
Available via Moodle
Of 29 hours, 24 (82.8%) hours available to students:
5 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

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