Managing Innovation

The details
Essex Business School
Southend Campus
Undergraduate: Level 5
Thursday 08 October 2020
Friday 18 December 2020
05 February 2020


Requisites for this module



Key module for

BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N104 Business Administration (Including Foundation Year),
BBA N104CO Business Administration (Including Foundation Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year),
BSC N124 International Business and Entrepreneurship (Including Foundation Year),
BSC N124CO International Business and Entrepreneurship (Including Foundation Year),
BSC N501 Marketing,
BSC N502 Marketing (Including Year Abroad),
BSC N504 Marketing (Including Placement Year),
BSC N505 Marketing (Including Foundation Year),
BSC N505CO Marketing (Including Foundation Year)

Module description

This module introduces the student to a contemporary view of managing innovation - the development of new products, processes, and services. It is concerned with the study of the innovation process.

The process is understood to evolve as an S-shaped curve consisting of three distinct phases: emergence (the development of the product or service, its manufacturing capabilities, and its place in the market), growth (where the product family pervades the market), and maturity (where the market is saturated and growth slows).

The relationship between the innovation process and the use and management of technology, together with its links to the development of innovation strategy, dynamic interactions with innovation networks, learning processes and government support for innovation, provides for the content of this module.

Module aims

The main aim of the module is to equip students with the knowledge, expertise and skills with which to manage the innovation process both at the strategic and the operational levels in different types of organisations.

Module learning outcomes

On successful completion of the module, students should be able to:

1. Obtain a clear understanding of the micro perspective of innovation concerning technology S-curve, punctuated equilibrium, dominant design, and absorptive capacity

2. Acquire a clear understanding of the sources of innovation and the process of innovation and how they affect the way innovation evolves

3. Acquire a clear understanding of an organisation's internal culture, structure and strategy and their influence on the innovation process

4. Clearly understand the importance of the external environment for innovation, and how alliances, inter-firm linkages, networks and national innovation systems impact on the innovation management process

5. Obtain a clear understanding of how government policy principles and practices affect the process of innovation and technology management

6. Prepare and communicate both orally and in writing his/her understanding of the innovation process as it informs enterprise development

Module information

The lectures will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts.

The seminars will focus extensively on business case studies, and selected journal or selected newspaper/business magazine articles. Cases are sourced primarily from the European Case Clearing House (ECCH), Harvard Business Cases, FT Reports and other international case banks to encourage students to analyse issues pertaining to the course. Seminars will also involve interactions with business people and other practitioners. Seminars will be combined with group work to provide students with the opportunity to develop critical and practical problem skills.

Learning and teaching methods

Lectures Seminars Discussion of case studies Discussion of journal articles Group work Signposting to additional resources The typical class of two hours will include one hour of lecture and one hour of seminar.


  • Smith, David. (2015) Exploring innovation, London: McGraw-Hill Higher Education.

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework   Group Report (2000 words)    25% 
Coursework   Individual reflective journal (1000 words)    75% 

Overall assessment

Coursework Exam
100% 0%


Coursework Exam
100% 0%
Module supervisor and teaching staff
Dr Jun Li, email:
Dr Jun Li



External examiner

Dr Omar Al-Tabbaa
University of Kent
Senior Lecturer in Strategy & International Business
Available via Moodle
Of 28 hours, 28 (100%) hours available to students:
0 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

* Please note: due to differing publication schedules, items marked with an asterisk (*) base their information upon the previous academic year.

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