Introduction to International Business

The details
Essex Business School
Southend Campus
Undergraduate: Level 4
Thursday 03 October 2019
Saturday 14 December 2019
03 September 2019


Requisites for this module



Key module for

BBA N100 Business Administration,
BBA N103 Business Administration (Including Placement Year),
BBA N104 Business Administration (Including Foundation Year),
BBA N104CO Business Administration (Including Foundation Year),
BBA N110 Business Administration (Including Year Abroad),
BSC N120 International Business and Entrepreneurship,
BSC N121 International Business and Entrepreneurship (Including Year Abroad),
BSC N123 International Business and Entrepreneurship (Including Placement Year),
BSC N124 International Business and Entrepreneurship (Including Foundation Year),
BSC N124CO International Business and Entrepreneurship (Including Foundation Year),
BSC N501 Marketing,
BSC N502 Marketing (Including Year Abroad),
BSC N504 Marketing (Including Placement Year),
BSC N505 Marketing (Including Foundation Year),
BSC N505CO Marketing (Including Foundation Year),
BSC N832 Tourism Management,
BSC N833 Tourism Management (Including Year Abroad),
BSC N834 Tourism Management (Including Placement Year),
BSC N835 Tourism Management (Including Foundation Year),
BSC N835CO Tourism Management (Including Foundation Year)

Module description

This module is designed to provide students with a preliminary understanding of international business. First, global business environment and how it impacts corporations and their decision for internationalisation will be introduced and then, several strategies that a company can pursue to enter international markets will be explained.

The course continues with several aspects of managing multinational corporations such as marketing, human resource management and global supply chain management.

Module aims

The aim of this module is to familiarise students with the key concepts in the area of international business with a focus on introducing international business environment, international business strategies, international marketing and International human resource management and global supply chain management

Module learning outcomes

On successful completion of the module students should be able to:

1. develop a clear understanding of key concepts and issues in the international business environment (economic, cultural, political and legal forces);

2. develop a clear understanding as to how the international business environment might impact companies and their decisions for international growth;

3. understand the key propositions of theories of international trade;

4. develop a clear understanding of key concepts surrounding international business strategies.

5. understand the differences in approaches to marketing in an international environment.

6. develop a clear understanding of global supply chain management and international human resource management.

Module information

The lectures will be developed around the key concepts as mentioned in the indicative module content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. The lectures will follow a weekly format of 1 hour per week for 10 weeks in spring term.

Seminars in the form of class exercises will be built into the lectures to develop critical analytical and problem solving skills. Seminars will use a range of activities, such as discussion of case studies from the core text and will involve students working in pairs or groups or individually.

Learning and teaching methods

The learning and teaching methods for the module will use a combination of: - Lectures - Seminars - Discussion of case studies - Class exercises - Individual work - Signposting to additional resources


  • Cavusgil, S. Tamer,; Knight, Gary; Riesenberger, John R. (no date) International business : the new realities.
  • Cavusgil, S. Tamer; Knight, Gary A.; Riesenberger, John R.; dawsonera. (2017) International business: the new realities, Boston: Pearson.

The above list is indicative of the essential reading for the course. The library makes provision for all reading list items, with digital provision where possible, and these resources are shared between students. Further reading can be obtained from this module's reading list.

Assessment items, weightings and deadlines

Coursework / exam Description Deadline Weighting
Coursework   Individual Essay    100% 
Exam  1440 minutes during Summer (Main Period) (Main) 

Overall assessment

Coursework Exam
40% 60%


Coursework Exam
40% 60%
Module supervisor and teaching staff
Dr Shamsul Karim, email:
Dr Shamsul Karim, Oluwatosin Adebola-Akande,



External examiner

Dr Omar Al-Tabbaa
University of Kent
Senior Lecturer in Strategy & International Business
Available via Moodle
Of 32 hours, 27 (84.4%) hours available to students:
5 hours not recorded due to service coverage or fault;
0 hours not recorded due to opt-out by lecturer(s).


Further information
Essex Business School

Disclaimer: The University makes every effort to ensure that this information on its Module Directory is accurate and up-to-date. Exceptionally it can be necessary to make changes, for example to programmes, modules, facilities or fees. Examples of such reasons might include a change of law or regulatory requirements, industrial action, lack of demand, departure of key personnel, change in government policy, or withdrawal/reduction of funding. Changes to modules may for example consist of variations to the content and method of delivery or assessment of modules and other services, to discontinue modules and other services and to merge or combine modules. The University will endeavour to keep such changes to a minimum, and will also keep students informed appropriately by updating our programme specifications and module directory.

The full Procedures, Rules and Regulations of the University governing how it operates are set out in the Charter, Statutes and Ordinances and in the University Regulations, Policy and Procedures.