A. To demonstrate a good knowledge and understanding of the concepts of digital marketing (A3, A4, A5, B1, B2, B3, C1, C3, D1, D4)
B. To acquire an in-depth understanding of the theory and practice of digital marketing (A3, A4, A5, B1, B2, B3, C1, C3, D1, D4)
C. To understand how digital technology and media change existing marketing models (A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6)
D. To describe the core issues associated with the development of a digital marketing strategy (A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6)
E. To explain the key decisions and problems associated with developing a marketing mix in an digital environment (A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6)
F. To analyse the digital marketing environment of an organisation (A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6)
G. To develop functional competency in digital marketing applications through a programme of practical work using ‘real world’ situation(A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D2, D3, D4, D5, D6)
H. To create and use effective methods of site design and promotion to launch a new product to the market and/or to communicate with customers (A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D2, D3, D4, D5, D6)
I. To work individually to devise and implement a digital marketing campaign (A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D2, D3, D4, D5, D6)
J. Debate digital marketing issues in a group setting (A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D4, D5, D6)
K. Work effectively in a small team on case studies and projects (A3, A4, A5, B1, B2, B3, B4, C1, C3, D1, D2, D3, D4, D5, D6)