Students Staff
University of Essex

Academic Staff

Dr Kholoud Mohsen (Southend Campus)

Position in departmentUndergraduate Programme Director
Staff positionLecturer in Marketing and International Business
Emailkmohsen@essex.ac.uk
Telephone01702 328261
RoomGB 3.21
Academic support hoursTuesday 10:00 – 12:00, Friday 12:00- 13:00. Please email me for appointment.
Biography

Dr Mohsen is a lecturer in marketing and international business in Essex Business School, University of Essex. She got a PhD in Management from King’s college London, University of London with a thesis entitled “Enhancing inter-functional coordination and marketing performance”. Her research interest focuses on inter and intra firm relationship management to improve marketing and business performance.
Dr Mohsen obtained her first degree in computer science, from the American university in Cairo. She also got MBA from Maastricht School of Management with a focus in marketing management. Prior to joining Essex Business School, she worked as a market strategy and planning category manager for one of the main distributors of Proctor and Gamble in Egypt, which provided her with an exceptional exposure to how global companies develop and implement marketing strategies that enable them to be market leaders. She got outstanding IT, sales and marketing experience as she worked in different organisations in Egypt.

Qualifications
  • PhD in Management Studies (King's Collage London, 2011)
  • MBA (Maastricht School of Management, 2002) 
  • BSc Computer Science (American University in Cairo, 1996)
Research interests
  • Intra-firm integration mechanisms and their influence on marketing performance (effectiveness, adaptiveness, efficiency and creativity)
  • The international marketing strategies of emerging market firms
  • Drivers of market pioneering
  • Emerging markets MNEs
  • Set-Theortic research in Business 

Teaching responsibilities

Current Teaching 

Undergraduate

  • BE500 Principles of Markets, Marketing and Selling
  • BE531 Marketing Communication
  • Postgraduate:

  • BE552  International Marketing Strategy and Planning

Publications

 MOHSEN, KHOLOUD & ENG, TECK-YONG. 2016. The antecedents of cross-functional coordination and their implications for marketing adaptiveness. Journal of Business Research, 69, 5946-5955.

Conferences/presentations

 Does cross-functional coordination support adaptive capability in highly uncertain business environments? (With Eng, Teck Yong), European Marketing Academy Conference (EMAC), 2015, Luven, Belgium.

Additional information

  • Holds Postgraduate Certificate in Higher Education Practice (PG CHEP) - University of Essex

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